Global Brand Manager IMC
Global Brand Manager IMC
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About BingX
- A leading crypto exchange.
- More than 10 million registered users worldwide.
- 750 spot trading currencies and 400 futures targets.
- 17000 elite traders with 600 million cumulative copy trading orders.
- Top ranking exchange on CoinMarketCap and CoinGecko.
- We aim to build a gateway for the next billion crypto users.
Founded in 2018 BingX is a leading cryptocurrency exchange serving global users. BingX offers diversified products and services including spot derivatives copy trading and asset management all designed for the evolving needs of users from beginners to professionals.
BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.
Our current vacancy Fulltime Longterm REMOTE
The Global Brand Manager will lead and implement integrated marketing communications (IMC) strategies to strengthen brand visibility support product branding and align messaging with business goals. This role collaborates closely with crossfunctional teams to deliver consistent highimpact campaigns that enhance the brands reputation increase engagement and drive growth.
Responsibilities
1. IMC Strategy Development & Execution
- Lead the development and execution of the global Integrated Marketing Communications (IMC) strategy to ensure a cohesive and impactful brand presence across all platforms.
- Collaborate with crossfunctional teams (product operations BD PR content influencer digital and regional teams) to align messaging creative and marketing plans with global brand and business goals.
- Ensure that all marketing communications deliver a unified message support global brand positioning and drive key performance metrics including brand awareness user acquisition and retention.
2. Brand and Product Campaigns
- Collaborate with product and business teams to create communication strategies that effectively promote new products and services tailoring campaigns to resonate across multiple regions.
- Create innovative product launches themed promotions and cobranded events to enhance user engagement.
- Manage global brand campaigns ensuring each one aligns with brand values and communicates a unified brand voice.
3. CrossFunctional Collaboration
- Plan coordinate and manage multichannel marketing campaigns across digital social PR and other channels that support new product launches brand announcements and seasonal initiatives.
- Monitor campaign execution and performance in all key markets ensuring ontime and onbudget delivery of campaigns that meet global standards.
- Develop a content calendar to align global and regional marketing efforts ensuring timely communication across all touchpoints.
4. Brand Positioning and Consistency
- Safeguard brand identity and ensure consistent brand positioning across all touchpoints and regions.
- Develop and refine global brand positioning guidelines and content to maintain a strong unified brand presence.
5. Performance Analysis and DataDriven Insights
- Monitor performance and continuously optimize content and formats based on data and feedback.
- Conduct indepth analysis of global market trends user behavior and competitive landscapes identify user needs and market opportunities driving innovation in communication approaches and marketing campaigns
Requirements
- Minimum of 5 years of experience in global brand management or integrated marketing communications preferably in a fastpaced international environment.
- Strong understanding of IMC strategies digital marketing content creation and media planning with proven track record of successfully developing and executing global multichannel campaigns.
- Ability to manage largescale communication projects with multiple teams across regions and departments.
- Datadriven mindset with a proven ability to analyze performance metrics and optimize campaigns for improved results.
- Excellent communication and presentation skills with experience working in crossfunctional and global teams.
- Creative and strategic thinker with the ability to translate business goals into innovative marketing campaigns.
- Experience in a fintech ecommerce or crypto industry is highly desirable.
- Proficiency in English and Chinese will be highly advantageous
Working at BingX
- Be part of the future of finance technology and achieve meaningful goal
- Great career development in a fastgrowing company
- Market competitive salary
- Fully remote / workfromhome
- Follow your local vacation and other benefits
- Professional development
- Join an international and diversified team
Employment Type
Full Time
