GVP Product and Solutions Marketing Technology Workflows

We are looking for a talented leader and experienced product marketer to lead the Technology Workflows product and solutions marketing team. Technology Workflows is the most strategic position in product and solutions marketing responsible for 50% of pipeline and new ACV. This person must excel at the core product marketing skills (strategy positioning messaging sales enablement and GTM) and bring a CMO mindset as to how the Technology Workflows products and solution show up on the website in campaigns at 1st and 3rd party events and in thought leadership. The ideal candidate has a deep understanding of the challenges and outcomes that CIOs CISOs and CTOs are striving for.

You will partner closely with global marketing product management sales and solution consulting to position ServiceNow as the leader across multiple product categories generate and accelerate pipeline and increase adoption. While our business is large and growing fast we believe a driven passionate individual can accelerate our growth and market leadership further. 

We index heavily on clear positioning great messaging and building the right relationships with product and sales.

What you get to do in this role

• Own product marketing for ServiceNow Technology Workflows. Create and drive the Technology Workflows product marketing strategy positioning messaging and gotomarket.
• Develop positioning and messaging informed by user research market insights and deep product understanding.  Work with the global marketing and comms teams to develop a strategy to create awareness with CIOs CISOs CTOs and drive thought leadership across the Csuite.
• Partner with brand creative thought leadership to deliver differentiated and engaging content influence appropriate inclusion across campaigns and work with PR and analysts to drive industry awareness and credibility.
• Own and execute the strategy for how we launch new Technology Workflows solutions and products.
• Deliver strategics assets such as demos marketing videos and web content.
• Drive quality pipeline with innovative demos on ServiceNow.com and YouTube.
• Cultivate a broad set of customer stories across industries use cases and geographies to showcase the value customers are achieving.
• Drive internal alignment with extended product and solution marketing teams.
• Demonstrated capabilities in building and driving highperforming teams and cultivate talent.

Qualifications :

• Bachelors degree MBA preferred.
• 15 years of product management or product marketing experience with at least 5 years of experience in B2B technologies.
• VP/SVP Product Management and/or Product Marketing experience in technology platform infrastructure application platform or application development market segments.
• Expert knowledge of AI CIO strategic priorities Chief Security Officer cloud operations hyperscalers and low code app development.
• Strong ability to inspire and coach with a proven track record of hiring managing and leading highperformance teams.
• Resultsdriven and comfortable with both the analytical and creative sides of marketing
• Extremely organized and detail oriented with the ability to go from 1000 feet as a leader to 10 feet as an executor when needed.
• Demonstrated ability to work across functions within and outside of marketing building relationships to drive results.
• Up to 25% travel to support sales efforts and industry events as global health situations permit.

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $266700 $453300 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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