CRM Executive
CRM Executive
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Job Description
With the perfect blend of strategic creative and analytical thinking the CRM Executive will help to develop and deliver ASOS CRM strategy across various customer touch points which include but are not limited to email SMS push inapp and onsite.
They will do so by leveraging CRM insights technologies and best practice and will work closely with many teams including Technology Customer Insights Global Development Brand Marketing Trade Marketing other Performance Marketing teams Creative and Editorial.
The role will cover our newness propositions and promorelated marketing communications as well our triggered communications and encompass endtoend involvement with planning through to implementation and reporting.
The Details
- Be responsible for the daytoday production of multichannel communications ensuring they are delivered timely to the highest standard. This entails scoping the initial requirements and briefing the creative and content teams data mining audience building deployment and QA and reporting.
- Troubleshooting and highlighting areas of the process which could be improved to make the creation and deployment of communications more efficient and automated.
- Identifying new opportunities for automated CRM programmes: sourcing and integrating the required data briefing the CRM Studio in the creative requirements and working together with a CRM Manager to get dynamic and measurable programs live.
- Investigating individual queries referred to CRM by Customer Care relating to accounts orders communications preferences etc
- Build solid relationships with cross functional teams in the Brand Experience department to enable the successful delivery of the BX vision together
- Deep dive into past campaigns and key trading moments to understand the CRM performance of each piece of activity and based on this make recommendations as to how to build on the results for the next iteration
- Support the CRM Manager in developing and analysing test and learn strategies in both trade led and lifecycle comms to optimise effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.
- Support the CRM Manager in developing a multitouch multichannel communications strategy spanning emails SMS push notifications digital marketing channels and other channels.
Qualifications :
About You
- Previous experience within a CRM role at an agency or retailer
- Deployment experience in an email broadcast tools e.g. Responsys Exact Target Adobe Campaign
- An understanding of basic HTML
- An analytical proactive and flexible approach
- The ability to work under own initiative and thrive in a fast paced environment
- Must multitask effectively
- Excellent communication and interpersonal skills with the ability to communicate clearly effectively and appropriately with colleagues suppliers and others at all levels
- Able to effectively prioritise workload
- Experience trouble shooting and solving difficult and sometimes technical problems
- Strong attention to detail quality and accuracy imperative
- A cando attitude
Additional Information :
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits
Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
