TOPSHOP TOPMAN - Brand Content Lead
TOPSHOP TOPMAN - Brand Content Lead
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Job Description
We are seeking a content marketing expert to plan manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com social media and instore activations. You will be develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.
The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities as well as crossfunctionally with the design product and trading teams.
The Role
- Lead the planning and execution of all brand content initiatives across a wide range of channels.
- Ensuring branded content is branded that it is identifiably TOPSHOP/TOPMAN.
- Managing and allocating budgets ensuring spend aligns to key KPIdriving activity.
- Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
- Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
- Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Qualifications :
We are looking for exceptional candidates with the following strengths:
- Proactive creative and innovative with experience in developing brand messages through engaging content across a range of channels.
- Passion for creating digital content with a strong portfolio showcasing creative innovative content across a variety of forms.
- Proficiency in social media management tools and video editing software.
- Understanding of social media algorithms and best practices.
- Track record of analysing and evaluating content performance.
- Strong communication skills and desire to work collaboratively with broader customer marketing team and crossfunctionally with design product and trading teams to support shortterm and longterm goals.
Additional Information :
Whats in it for you
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
