Evaluate the market landscape and implement strategies (for China market) to enhance market presence and strengthen positioning across PA and Conference segments.
Conduct the voice of customer and enduser feedbacks sessions as needed.
Provide financial and technical justification for product selection define and prioritize product development plans and assess financial requirements to launch products and potential return on investment.
Consult with engineering team regarding packaging of features cost estimates product requirements and/or features and physical/mechanical aspects.
Define the product strategy and roadmap.
Manage global product portfolio and evaluate market potential for new products.
Analyze relevant market and market trends and identify enduser / customer needs.
Define target markets and generate market data including indepth and insightful analysis of competitors their pricing positioning etc.
Initiate the Product Engineering Process (PEP) outline the Commercial Requirements Specification (CRS) and provide support throughout the entire PEP for all designated procedural stages.
Collaborate with external third parties to assess partnerships and licensing opportunities.
Lead crossfunctional teams to create products and manage the product development process from concept through development and manufacturing.
Qualifications :
Bachelors degree in marketing with minimum 5 years experience in product management or equivalent education and experience.
Professional Audio industry knowledge and experience including but not limited to portable PA professional PA install sound studio & home recording and broadcast audio system design and consulting.
Knowledge of key marketing principles and demonstrated ability to apply them in a business environment including ability to effectively analyze markets and competition to identify customer needs.
Solid working knowledge of market research product sales and sales promotion activities
Ability to grasp technical concepts relating to professional audio.
Ability to work effectively in a global organization serving a worldwide customer base and to lead crossfunctional teams through the process.
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