Senior SEO Business Content Specialist
Senior SEO Business Content Specialist
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Job Description
Whats the role
Were looking for an English speaking Senior Business Content Specialist to join our growing SEO Content team.
Content and SEO at Wise is about making sure we offer the best possible content and onsite experience to our customers. We dont believe in stuffing keywords in a blog article or building artificial links but we do believe in great copy that inspires and helps readers to find answers.
In this role youll own the performance and growth of our B2B content and youll be working in our UK SEO Content team which sits within the Performance Marketing tribe. As part of your role youll be responsible for creating and publishing growthoriented B2B content pipelines keeping an eye on new trends in the B2B and FinTech space and having a clear opinion on opportunities backed by data.
Getting Wise to more businesses is a huge opportunity for us. Were looking for someone who understands the pain points of B2B audiences (whether its a small business owner operations manager or finance manager) and how they make decisions when it comes to choosing a new solution for their business.
This role is ideal for someone with at least 2 years of experience in B2B content marketing who is passionate about content creation and SEO. This is an autonomous position so you should be selfsufficient and selfmotivated.
At Wise were on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too because we believe that working in SEO means that you understand how the content youre producing is helping the end user.
Your Mission:
Identify creative ways to drive improvements to content performance based on data and clear SEO reasoning
Have a strategic view of content topic planning based on business goals and independent research
Have clear opinion on SEO content opportunities backed by data and insights
Produce SEO optimised content for our Business readers on the UK blog to help fuel the adoption of Wise
Revisit optimise and improve older articles to boost their performance
Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
Understand the wants needs and challenges of our potential new business customers
Edit copy youre not afraid to fix copy or make direct changes when necessary
Find coordinate and manage a bunch of talented freelance writers
Own your content from ideas to briefing proofreading editing and finally publishing articles: you will own every stage of the process
Follow frameworks you will ensure our content follows legal compliance brand and PR guidelines
Have an impact you will see directly how your actions influence our readers decisions
Communicate key insights and obstacles to the team and broader company
Youll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams and even get to travel to some of our offices around the world.
Qualifications :
About you
You speak and write English on a native level (additional languages are a bonus but this is purely an English content focused role).
Youve got a strong interest in blogging and SEO and you have demonstrable experience working in the field of SEO or Content Marketing. Experience working with B2B would be a plus but not essential.
You are analytical and able to use different SEO tools (GA GSC Ahrefs SEMRush and Looker (bonus). From traffic numbers to conversion rates you understand how to measure the performance of your work. You can work with keyword data in Excel / Google sheets. Youre able to form a clear opinion on SEO opportunities backed by data and can independently develop hypotheses explaining content performance.
You know your way around words. From small copy changes to fixing blog articles in bulk youll get it done.
You have a great eye for detail. From words to visuals the final article or page will look its best. We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content.
You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come readyequipped with perseverance and a sizable sense of humour.
Whats in it for you
Help us acquire new customers for Wise in a scalable and highly costeffective way. Thats hugely important here because our mission is to make foreign exchange eventually free.
Youll be part of a team of exceptionally talented marketers who consistently break new ground in performance marketing.
Within Wise we operate with a great degree of autonomy so youll be in charge of your own workload and focus areas giving you the chance to have a huge impact at one of Europes fastest growing and most successful startups.
About our team
The SEO Content Team currently consists of 40 (and counting) amazing people from 20 different countries who are divided over 5 offices so were truly a team without borders without judgement or prejudice too. We want to work with the best people no matter their background. So if youre passionate about learning new things and keen to join our mission youll fit right in.
Also qualifications arent that important to us. If youve got great experience and youre great at articulating your thinking wed like to hear from you because we believe that diverse and inclusive teams build better products.
What its really like to work here
At Wise we do things a bit differently. Theres no corporate nonsense and no oldfashioned hierarchy. Instead we work in dozens of selfsufficient autonomous teams. Think of them like startups within a startup.
Each team picks the problems they want to solve. So theres no micromanagement. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But youll get tons of guidance and plenty of support from your talented supersmart teammates.
Were going to be upfront the way we work doesnt suit everyone. But if freedom and lifeaffirming headscratching professional challenges rock your world we could be a match made in heaven.
To find out a bit more about what its like to work at Wise plus a full run through of our employee benefits visit our careers page.
#LIZB1
Additional Information :
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
