Senior Growth Manager - Word of Mouth
Senior Growth Manager - Word of Mouth
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Job Description
To accelerate this wordofmouth growth were looking for someone to take ownership of our WOM and advocacy channels. Youll identify what drives customers to recommend Wise implement new ways to measure and scale that behaviour and lead initiatives to amplify our wordofmouth reach across various channels including inproduct and IRL content CRM and community.
Your impact
Youll be helping Wise grow by:
- Creating customer experiences both online and offline that build loyalty and encourage recommendations.
- Executing marketing campaigns that empower customers to spread the word and share Wise across their networks.
- Implementing and refining a WOM measurement framework to quantify and optimise the initiatives.
- Make Wise topofmind for customers when they think about recommending financial solutions to friends family or colleagues.
What we want you to spend time on:
- Understand our existing customer base and how and why they currently recommend Wise outside of our existing referral scheme understanding their motivations context and the words they use when describing us by segment across the globe.
- Get a deep understanding of our product and usecases why do people use Wise what problem does it solve why would they recommend us beyond just a referral bonus.
- Build hypotheses around what activities could make it easier or more compelling to recommend Wise. These activities could range from physical activations and special customer events to video or email content to changes in the product or app.
- Design and build instrumentation to measure the effects of any activity you test and an investment framework behind how we could think about the return we are getting.
- Execute campaigns yourself writing emails doing a PR stunt building and distributing content working with a product team to change a flow or screen setting up customer events doing unscalable things to start to see if we can improve advocacy and know what tactics work.
What you might be working on in your first quarter:
- Building a recommendation graph beyond our invite program which not only captures signal but also intent.
- Designing ways to measure and detect organic recommendations eg email forwards screenshots or offline engagement.
- Do research on what motivates recommendations (altruism savviness mission) and build content or experiences in the product that makes it easy for someone to convince a friend to use Wise.
- Then develop inproduct content to inspire customers posttransaction to recommend Wise to a friend even without a financial incentive.
- Revisit customer community and engagement initiatives such as OwnWise (our customer shareholder program) and recommend how we would iterate on this.
Qualifications :
- Experience with customer advocacy or organic channels: You have a proven background in driving community engagement or wordofmouth marketing with examples of understanding customer motivations and drivers and turning that into tactics
- Analytical and productled: You have experience in creating viral product features building engagement loops and using growth principles to design test and refine initiatives.
- Youre comfortable both executing marketing campaigns yourself and collaborating with others to scale impactful initiatives. Whether its writing emails producing content or organising customer events youre ready to own every stage of the campaign.
- You have examples of solving really hard novel problems from first principles and turning a hypothesis into action into impact.
Additional Information :
Base salary: GBP gross annually (based on experience level & interview outcomes)
Restricted Stock Units (RSUs) & numerous amount of other benefits:
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
