In order to continuously improve our services we are in constant exchange with our customers. At the Global Headquarters in Dsseldorf we are the contact for our country organizations and are promoting the change to an increasingly customercentric organization. As Expert Customer Relationship Management you will plan towards improvement of CRM initiatives and will work closely with multiple crossfunctional stakeholders mostly central IT and country keystakeholders.
In this context your responsibilities will include:
- Optimizing and further development of data driven CRM communications by planning and setting up campaigns together with IT and METRO countries.
- Design and implement automated and local campaigns through various direct marketing channels (email App push etc.).
- Measure and monitor campaign performance and proactively abstract optimization suggestions and evolve our communications in terms of segmentation and personalization.
- Utilizing various available data points as well as ensuring data quality and data maintenance and supporting the further development of our technical setups.
- Coordinate A/B testing and continuously refine communications based on results.
- Create update and disseminate documentation of results workflows processes and best practices across Metro countries.
- Disseminate datadriven wayofworking optimizing campaigns based on data.
- Community building: Connect CRM colleagues across countries and foster knowledge exchange.
- Innovation driver for other markets through setup and introduction of new campaigns in new markets.
- Independently drive analysis and improvements of existing campaigns and processes.
Qualifications :
Your profile:
- University degree in business administration Marketing or equivalent.
- Relevant professional experience in CRM / CRM activation.
- Knowledge of marketing automation solutions Preferably Adobe journey optimizer.
- Knowledge of HTML is a plus.
- You should enjoy networking and working on crossfunctional projects that require strong relationship building.
- Handson experience in planning different maps for communication based on countrylevel.
- Strategic mindset and conceptual skill set. High solutionorientation and pragmatic way of thinking.
- Datadriven mindset being familiar with data analysis.
- Fluent English other languages are a plus.
Additional Information :
What we offer:
- A high degree of personal responsibility the opportunity to grow personally and to motivate yourself professionally. We offer an environment in which you can contribute and implement your ideas.
- Worklife balance: trustbased working hours 30 days of vacation and options for mobile working.
- Continuing Education: A comprehensive continuing education offering through our own training team as well as our own annual training budget.
- Wellbeing: Health programs a free gym on our campus regular employee events.
- Comfort: Very good transport connections and free parking including charging facilities for emobility. Two canteens with very reasonably priced meals as well as discounts in our stores and at many partner companies.
- Company pension plan: subsidy to provide for your age.
Remote Work :
No
Employment Type :
Fulltime