Performance Marketing Manager
Performance Marketing Manager
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Job Description
Job Summary:
We are seeking an experienced Performance Marketing Manager specializing in search engine marketing to lead the execution performance and growth of paid search campaigns for enterpriselevel accounts. This role involves owning the strategy and management of highvalue paid search initiatives leveraging expertise to deliver exeptional performance across largescale campaigns.
As a key member of our marketing team you will manage some of the most complex accounts while contributing to broader crosschannel marketing strategies. The ideal candidate will bring extensive knowledge of search engine marketing exceptional analytical abilities and a proven track record in highpressure fastpaced environments. This role requires proficiency in handling large budgets optimizing campaigns to meet KPIs and working collaboratively with crossfunctional teams to achieve marketing objectives.
Responsibilities:
- Oversee the endtoend management of enterpriselevel paid search campaigns including setup daily optimizations performance analysis and strategic decisionmaking.
- Monitor and optimize campaigns to achieve key metrics such as ROAS CPA CTR and other performance benchmarks.
- Collaborate with crossfunctional teams to align search strategies with broader media and marketing initiatives ensuring a cohesive approach.
- Leverage expertise in Google Ads and Microsoft Ads to create and manage impactful campaigns tailored to achieve business objectives.
- Analyze campaign performance data to derive actionable insights using matrix analysis and datadriven decisionmaking to guide strategies.
- Provide regular performance updates to management proactively identifying areas for improvement and opportunities for growth.
- Develop training materials and lead knowledgesharing sessions to enhance the teams expertise and capabilities
- Stay current with trends tools and best practices in paid search marketing to maintain a competitive edge.
Requirements:
- 57 years of handson experience in performance digital marketing.
- At least 4 years of expertise in Search Engine Marketing (SEM) including campaign development keyword research bid management ad copy optimization and performance reporting for enterpriselevel accounts.
- Extensive experience managing campaigns on platforms such as Google Ads (Performance Max Shopping Ads YouTube Ads Dynamic Search Ads Local Campaigns Demand Gen) and Microsoft Ads.
- Proficiency in tools like Google Analytics Adobe Analytics Microsoft Excel and the Google/Microsoft Office Suite.
- Strong expertise in Google and Microsoft platforms ensuring the efficient management of paid search campaigns.
- Deep understanding of marketing funnels and the role of paid search in the broader customer journey from awareness to conversion.
- Strong analytical skills with the ability to perform matrix analysis interpret data generate insights and translate them into actionable strategies.
- Excellent communication and presentation skills capable of conveying insights to both technical and nontechnical audiences.
If youre a seasoned performance marketer passionate about driving growth through search campaigns adept at leveraging Google and Microsoft expertise and skilled in datadriven decisionmaking wed love to hear from you!
Employment Type
Full Time
