merchandisers job is to ensure that products are available in the right place at the right time to increase sales and profits. Merchandisers are responsible for a variety of tasks including:
Analyzing data
Merchandisers analyze market trends and consumer demand patterns to determine which products will be in high demand. They also analyze sales data customer feedback and market trends to make predictions.
Planning
Merchandisers plan product ranges sales plans and stock plans. They also create layout plans for stores and prepare budgets.
Managing inventory
Merchandisers manage stock levels distribution and warehouse inventory. They also monitor sales and identify losses or stock wastage.
Negotiating
Merchandisers negotiate prices and delivery timescales with suppliers and distributors. They also collaborate with executives marketers and salespeople to set prices.
Displaying products
Merchandisers work with visual display staff to decide how to display goods to maximize sales. They also stock shelves and displays on the sales floor.
Communicating
Merchandisers communicate customer problems to the company and address customer issues. They also collaborate with other departments to develop marketing strategies.
Using technology
Merchandisers use specialist computer software to handle sales statistics produce sales projections and present spreadsheets and graphs.
Merchandisers need to be organized work well under pressure and have strong analytical skills. They should also have a passion for retail and a strong understanding of the latest trends and consumer preferences.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation