AiFA is looking for Senior Sales & Marketing for Artificial Intelligence (AI) products plays a critical role in driving the success and growth of AI solutions within a company. This position involves a blend of strategic planning sales management marketing initiatives and product knowledge. Below is a detailed description of the roles and responsibilities skills qualifications and potential KPIs for this position.
Experience:
At least 710 years of experience in sales and marketing with a focus on technology products.
Experience in the AI industry is highly desirable.
Roles and Responsibilities:
Strategic Planning:
Market Analysis:
Conduct indepth market research to identify trends customer needs and competitive landscape.
Develop a comprehensive understanding of the AI market including key players and emerging technologies.
Sales Strategy:
Develop and implement a robust sales strategy to achieve sales targets and increase market share.
Identify new business opportunities and develop strategies to penetrate new markets.
Product Positioning:
Work closely with product development teams to ensure products meet market needs.
Define and communicate product value propositions and key differentiators.
Sales Management:
Lead Generation:
Oversee the generation and qualification of leads through various channels (e.g. digital marketing events partnerships).
Develop and nurture relationships with key stakeholders and decisionmakers.
Sales Process:
Manage the entire sales cycle from lead generation to closing deals.
Prepare and deliver compelling sales presentations and proposals.
Team Management:
Lead and mentor a team of sales professionals.
Set performance goals and conduct regular performance reviews.
Marketing Initiatives:
Marketing Strategy:
Develop and execute marketing campaigns to promote AI products.
Utilize digital marketing content marketing SEO and other strategies to increase brand awareness.
Event Management:
Plan and participate in industry events trade shows and conferences to showcase products and network with potential clients.
Collateral Development:
Create and manage marketing materials including brochures case studies and whitepapers.
Ensure consistent messaging across all marketing channels.
Product Knowledge and Training:
Product Expertise:
Maintain a deep understanding of AI products and their applications.
Stay updated with the latest developments in AI technologies.
Customer Training:
Develop training programs for customers to ensure they understand and can effectively use the AI products.
Provide ongoing support and education to customers.
Skills and Qualifications
Essential Skills:
Sales and Negotiation:
Strong sales acumen with a proven track record of meeting or exceeding sales targets.
Excellent negotiation and closing skills.
Marketing:
Expertise in digital marketing content marketing and SEO.
Ability to develop and execute successful marketing campaigns.
Technical Knowledge:
Understanding of AI technologies and their applications.
Ability to communicate technical concepts to nontechnical audiences.
Leadership:
Strong leadership and team management skills.
Ability to inspire and motivate a sales team.
Analytical Skills:
Proficiency in data analysis and market research.
Ability to use data to drive decisionmaking.
Qualifications:
Education:
Bachelor s degree in Business Administration Marketing Computer Science or a related field.
An MBA or advanced degree is preferred.
Key Performance Indicators (KPIs)
Sales Revenue:
Achievement of monthly quarterly and annual sales targets.
Market Share:
Increase in market share and penetration into new markets.
Lead Conversion Rate:
Percentage of leads converted to customers.
Customer Acquisition Cost (CAC):
Cost efficiency in acquiring new customers.
Customer Satisfaction:
Customer feedback and satisfaction scores.
Marketing ROI:
Return on investment for marketing campaigns.
Team Performance:
Performance metrics for sales team members.
In conclusion a Senior Sales & Marketing Manager for AI products must blend strategic vision with handson sales and marketing expertise. This role is crucial for driving the growth and adoption of AI solutions in a competitive market.
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Sr Sales Specialist AI Products Services Experience
