We are looking for a Public Relations and Communications Specialist to help increase exposure for our leadership team and grow the visibility of our brands across the web3 crypto and finance industries. The primary focus of this role will be securing opportunities in news articles interviews and other media outlets building awareness for our companies and strengthening our public presence. This position will also support employer branding initiatives ensuring that our company s values and culture are communicated effectively to attract top talent.
Key Responsibilities:
- PR Strategy & Execution: Develop and implement a proactive PR strategy to boost visibility for our leadership team and brands in relevant media outlets.
- Media Outreach & Relationship Building: Cultivate strong relationships with journalists editors and media outlets to secure interviews articles and speaking opportunities for our leadership.
- Thought Leadership: Position our leadership team as industry thought leaders through welltimed placements in news articles podcasts and other platforms.
- Employer Branding: Partner with internal teams to craft compelling narratives about our company culture values and work environment helping attract toptier talent.
- Content Creation & Storytelling: Collaborate with the marketing team to create and distribute press releases feature articles and branded content that align with the broader marketing strategy.
- Performance Monitoring: Track media coverage evaluate the effectiveness of PR initiatives and provide insights and recommendations to improve our brand exposure continuously.
Qualifications:
- Natural interest knowledge and experience in crypto and web3 industry.
- Proven experience in public relations communications or a related field.
- Network within media and industry publications.
- Excellent communication and interpersonal skills.
- Ability to craft compelling stories that align with the brands vision and values.
- Experience with employer branding initiatives and LinkedIn content creation for business pages is a plus.
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