We are hiring for our Client.
Position: Paid Ads Executive
Location: Remote
Experience Required: Minimum 2 years
Job Overview:
As a Paid Ads Executive you will be responsible for managing and optimizing paid advertising campaigns across various platforms including Meta (Facebook Instagram) and Google Ads. Your expertise will play a crucial role in driving client success through effective campaign strategies performance tracking and budget management.
Key Responsibilities:
- Campaign Management: Develop execute and optimize paid advertising campaigns across Meta and Google Ads to meet client objectives.
- Audience Targeting: Identify and target the right audience segments for campaigns ensuring maximum reach and engagement.
- Performance Analysis: Monitor and report on campaign performance metrics (CPM CPC CTR ROAS conversion rates) and provide actionable insights.
- Budget Management: Plan and allocate budgets across different channels maximizing ROI while adhering to client budgets.
- A/B Testing: Implement and analyze A/B tests to improve campaign performance and optimize ad creatives.
- Collaboration: Work closely with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
- Trends Monitoring: Stay updated on the latest trends and best practices in digital advertising to continually refine strategies.
Qualifications:
- Minimum 2 years of experience in paid advertising with a strong focus on Meta Ads and Google Ads.
- Proven track record in an agency environment with at least 1 year of experience managing campaigns.
- Strong analytical skills and experience in performance tracking and optimization.
- Familiarity with tools like Facebook Ads Manager Google Ads Dashboard and thirdparty analytics platforms (e.g. Google Analytics SEMrush).
- Excellent written and verbal communication skills with the ability to present data and insights clearly.
- Creativity in ad copy and design with an eye for detail.
- Basic knowledge of SEO is a plus.
Personal Attributes:
- Proactive and selfmotivated with a passion for digital marketing.
- Adaptable to a remote work environment.
- Eager to learn and stay updated on digital advertising trends.
budget management,a/b testing,google ads,paid advertising,performance analysis,creativity,problem-solving skills,communication skills,analytical skills,digital marketing,seo (basic knowledge),audience targeting,collaboration,time management,project management,data analysis,meta ads