Seo Specialist
Seo Specialist
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Job Description
Overview
Key Responsibilities
- Conduct extensive keyword research to identify industry trends and target keywords.
- Optimize website content and landing pages for search engines and user experience.
- Implement onpage SEO strategies including meta tags headers and URL optimization.
- Develop a comprehensive linkbuilding strategy to enhance domain authority.
- Analyze website traffic and performance using Google Analytics and other tools.
- Monitor search engine rankings and evaluate performance against industry benchmarks.
- Conduct technical SEO audits to identify and rectify issues affecting website performance.
- Collaborate with content creators to develop SEOrich content strategies.
- Stay updated on SEO trends algorithm changes and industry best practices.
- Prepare detailed reports on SEO performance and present findings to stakeholders.
- Enhance local SEO strategies for improved visibility in local search results.
- Test and optimize website layout and navigation for better user engagement.
- Work with web developers to ensure SEO best practices are integrated into website development.
- Manage and optimize company profiles on social media channels to support SEO efforts.
- Provide training and support to staff on SEO techniques and tools.
Required Qualifications
- Bachelors degree in Marketing Communications or a related field.
- Proven experience in SEO PPC and digital marketing.
- Strong understanding of Google Analytics and other SEO tools.
- Solid experience with HTML CSS and JavaScript.
- Familiarity with content management systems (CMS) like WordPress.
- Knowledge of SEO best practices and techniques.
- Ability to conduct competitive analysis and market research.
- Excellent analytical skills with attention to detail.
- Strong written and verbal communication skills.
- Teamoriented with the ability to work independently.
- Experience in local SEO strategies a plus.
- Proficiency in Microsoft Office Suite especially Excel.
- Knowledge of user experience (UX) principles.
- Ability to prioritize tasks and manage time effectively.
- Problemsolving skills and a resultsdriven mindset.
- Certification in SEO or related field is preferred.
keyword research,on-page optimization,link building,content strategy,technical seo,market analysis,google analytics
Employment Type
Full Time
Company Industry
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
