Data Anlayst
Data Anlayst
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1 Vacancy
Job Description
- Set up configure and maintain Google Analytics (GA4) accounts for website tracking.
- Define and implement event tracking custom goals and ecommerce tracking.
- Monitor website performance metrics including traffic conversions bounce rates session duration and other KPIs.
- Provide detailed reports and insights on website performance and trends.
- Conduct regular audits to ensure accurate tracking and identify potential issues.
- Configure and manage Google Tag Manager (GTM) containers to deploy tracking codes pixels and tags.
- Work with crossfunctional teams to implement tracking for marketing campaigns form submissions button clicks and other custom events.
- Troubleshoot GTM setups and ensure data collection is accurate across all digital platforms.
- Analyze website data to identify user behavior trends conversion rates and areas for improvement.
- Create customized insightful reports for stakeholders utilizing Google Analytics and data visualization tools.
- Develop dashboards and visual reports using tools such as Tableau Google Data Studio or Power BI to communicate key metrics to nontechnical audiences.
- Perform A/B testing conversion rate optimization (CRO) analysis and other datadriven initiatives to optimize website performance.
- Collaborate with marketing development and product teams to ensure data tracking aligns with business goals.
- Provide actionable insights and recommendations for improving the user experience increasing engagement and driving conversions.
- Train team members on best practices for data analysis and website tracking.
- Stay uptodate with the latest trends in web analytics digital marketing and data visualization.
- Identify new opportunities for tracking and improving website performance.
- Regularly review and refine tracking setups to ensure optimal data collection and accuracy.
- Proven experience (3 years) working with Google Analytics (GA4) Google Tag Manager and data visualization tools.
- Strong understanding of website analytics tracking methodologies and user behavior analysis.
- Handson experience with event tracking ecommerce tracking and custom reporting in Google Analytics.
- Familiarity with website optimization tools (e.g. A/B testing platforms) is a plus.
- Proficient in Google Analytics and Google Tag Manager setup and troubleshooting.
- Experience in creating dashboards and visual reports using tools such as Tableau Power BI or Google Data Studio.
- Strong analytical and problemsolving skills with the ability to interpret complex data and turn it into actionable insights.
- Understanding of SEO SEM and online marketing performance metrics.
- Knowledge of HTML SQL JavaScript and CSS for advanced tracking setups (preferred).
- Excellent communication skills and ability to present complex data to nontechnical stakeholders.
- Bachelor s degree in Engineering or Marketing (or equivalent experience).
- Certifications (Preferred):
- Google Analytics Certification
- Google Tag Manager Certification
- Other relevant certifications (e.g. Tableau Power BI)
css,data visualization,javascript,analytical skills,google data studio,problem-solving,data,html,google tag manager (gtm),tableau,google tag manager,sql,conversion rate optimization (cro),a/b testing,google analytics (ga4),communication,analytics,power bi
Employment Type
Full Time
Company Industry
Key Skills
- Apache Hive
- S3
- Hadoop
- Redshift
- Spark
- AWS
- Apache Pig
- NoSQL
- Big Data
- Data Warehouse
- Kafka
- Scala
