Overview:
The Junior Search Engine Executive (SEO) plays a crucial role in optimizing online content to improve search engine rankings. They are responsible for executing SEO strategies and analyzing data to enhance website visibility and drive organic traffic. In this role the Junior Search Engine Executive will work closely with the digital marketing team to implement and refine SEO best practices contributing to the overall online presence and success of the organization.
Key Responsibilities:
- Conduct keyword research and analysis to guide content optimization
- Implement onpage and offpage SEO techniques to improve website performance
- Create and manage link building initiatives to increase website authority
- Monitor and analyze website traffic and user engagement metrics
- Optimize website content for maximum visibility and relevance
- Collaborate with content creators to ensure SEO best practices are implemented
- Assist in the development of SEO strategies and campaigns
- Stay updated on search engine algorithms and industry trends
- Utilize Google Analytics and other tools to track SEO performance
- Report on SEO performance and provide insights for improvement
Required Qualifications:
- Bachelor s degree in Marketing Communications or related field
- Proven experience with SEO tools such as SEMrush Moz or Ahrefs
- Familiarity with Google Analytics and other web analytics platforms
- Knowledge of onpage and offpage SEO best practices
- Ability to perform keyword research and competitive analysis
- Excellent written and verbal communication skills
- Understanding of HTML CSS and website administration
- Strong analytical and problemsolving abilities
- Ability to work effectively in a collaborative team environment
- Basic understanding of search engine algorithms and ranking factors
seo,keyword research,google analytics,content optimization,link building