Overview
The Social Media Marketing Executive plays a crucial role in developing and executing social media strategies to increase brand awareness improve marketing efforts and drive engagement and lead generation. This position is pivotal in maintaining the brands online presence and driving customer acquisition through various social media platforms. The role requires a deep understanding of social media trends consumer behavior and digital marketing techniques to maximize online presence and impact.
Key responsibilities
- Develop and implement social media strategies to enhance brand awareness and lead generation
- Create engaging content for various social media platforms
- Monitor and analyze social media KPIs to optimize performance and drive continuous improvement
- Collaborate with internal teams to ensure brand consistency and cohesive messaging across all social media channels
- Stay updated on social media trends tools and best practices to implement innovative strategies and campaigns
- Manage and moderate online conversations and respond to customer inquiries in a timely manner
- Utilize social media advertising to enhance reach and engagement
- Coordinate with influencers and brand advocates to expand the brands online presence
- Plan and execute social media campaigns and contests to boost engagement and brand loyalty
- Analyze competitor activities and industry trends to identify opportunities for growth and improvement
- Identify and engage with target audience through strategic use of social media channels
- Report on social media performance and provide insights and recommendations for future strategies
- Collaborate with the marketing team to integrate social media with overall marketing strategy
- Stay informed about social media platform algorithm changes and adjust strategies accordingly
- Stay compliant with all social media platform guidelines and best practices
Required qualifications
- Bachelor s degree in Marketing Communications Business or relevant field
- Proven work experience in social media marketing or a similar role
- Demonstrable experience in crafting effective social media strategies and campaigns
- Expertise in social media platforms including but not limited to Facebook Instagram Twitter LinkedIn and TikTok
- Proficiency in social media analytics tools and ability to interpret the results to optimize strategies
- Excellent written and verbal communication skills with a keen eye for engaging content creation
- Experience with social media advertising and management of ad campaigns
- Uptodate with the latest social media trends best practices and technologies
- Strong project management and organizational skills with the ability to manage multiple tasks simultaneously
- Ability to think creatively and strategically to identify and resolve problems
- Strong understanding of SEO web traffic metrics and online customer acquisition
- Ability to work in a fastpaced environment and adapt to changes quickly
- Experience in influencer outreach and collaboration is a plus
- Knowledge of graphic design tools like Adobe Photoshop or Canva is preferred
- Certification in Google Analytics or other relevant analytics platforms is a plus
social media,analytics,content creation,communication,campaigns,social media marketing