SEO Executive
SEO Executive
Posted on :
20-12-2024
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1 Vacancy
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Job Description
SEO Executive Job Description
Overview:
The SEO Executive plays a crucial role in driving the online visibility and organic traffic of the organization. They are responsible for implementing SEO strategies to enhance website ranking and performance ultimately contributing to the companys digital marketing objectives.
Key Responsibilities:
- Conduct keyword research and analysis to guide content optimization and improve organic search rankings
- Manage onpage and offpage SEO activities to enhance website visibility and traffic
- Monitor and report on organic search performance using Google Analytics and other relevant tools
- Collaborate with content creators to develop SEOfriendly content and ensure alignment with targeted keywords
- Optimize website structure and content for improved user experience and search engine crawlability
- Stay updated with SEO trends algorithm changes and best practices to adapt strategies accordingly
- Implement local and mobile SEO strategies to target specific audiences and enhance mobile user experience
- Perform website audits and implement technical SEO enhancements for better performance
- Develop linkbuilding strategies to improve domain authority and backlink profile
- Conduct competitive analysis to identify opportunities and threats in the SEO landscape
- Collaborate with digital marketing and web development teams to align SEO strategies with overall marketing objectives
- Create and present regular SEO performance reports with actionable insights and recommendations
- Stay abreast of industry developments and proactively suggest innovative SEO strategies
- Contribute to the development and execution of comprehensive digital marketing campaigns
- Participate in crossfunctional collaboration to ensure SEO strategies are integrated with broader marketing efforts
Required Qualifications:
- Bachelors degree in Marketing Communications Computer Science or related field
- Proven experience in SEO with a strong track record of improving website rankings and organic traffic
- Demonstrated proficiency in SEO tools such as SEMrush Moz Ahrefs or similar platforms
- Familiarity with web analytics tools particularly Google Analytics to extract actionable insights
- Solid understanding of search engine algorithms ranking factors and SEO best practices
- Excellent analytical skills to interpret data and drive informed SEO decisions
- Proficiency in HTML CSS and JavaScript with a focus on technical SEO and website optimization
- Strong communication and interpersonal skills to collaborate effectively with crossfunctional teams
- Ability to multitask and prioritize in a fastpaced environment while maintaining a high attention to detail
- Proactive approach to problemsolving and staying ahead of industry changes
- Certifications in Google Analytics and other relevant digital marketing platforms are advantageous
- Experience in ecommerce SEO and local SEO strategies is preferred
- Understanding of content marketing principles and their synergy with SEO initiatives
- Knowledge of PPC and social media marketing with consideration for their impact on SEO efforts
- Keen interest in keeping abreast of industry trends and incorporating innovative SEO strategies
seo,analytics,research,google analytics,digital marketing,search
Employment Type
Full Time
Key Skills
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