Overview
The SEO Expert plays a crucial role in driving organic traffic to our website and increasing its visibility on search engines. This position is essential for developing and implementing effective SEO strategies to improve our online presence and performance.
Key responsibilities
- Conduct keyword research to guide content creation and optimization strategies.
- Perform onpage optimization to improve website traffic and user experience.
- Implement offpage SEO techniques such as link building and outreach to increase website authority.
- Analyze website performance using tools such as Google Analytics and provide insights for improvement.
- Collaborate with content creators to optimize website content for search engines.
- Stay updated on the latest SEO trends and best practices to implement industryrelevant strategies.
- Monitor and report on SEO performance including keyword rankings traffic and conversions.
- Optimize website technical elements for SEO including site speed and mobilefriendliness.
- Identify and resolve technical SEO issues that may impact website performance.
- Collaborate with web developers to ensure SEO best practices are implemented during website development and updates.
- Develop and execute link building strategies to enhance website authority and backlink profile.
- Create and implement local SEO strategies to improve visibility in specific geographic areas.
- Conduct A/B tests to optimize website elements for better search engine performance.
- Collaborate with marketing and content teams to align SEO strategies with overall marketing objectives.
Required qualifications
- Bachelors degree in Marketing Business Computer Science or related field.
- Proven experience working as an SEO Specialist or similar role.
- Demonstrated track record of successful SEO strategies and implementation.
- Indepth knowledge of keyword research onpage and offpage optimization techniques.
- Proficiency in using SEO tools such as Google Analytics SEMrush Moz etc.
- Strong analytical and problemsolving skills to interpret data and make informed decisions.
- Excellent understanding of search engine algorithms and ranking factors.
- Ability to communicate SEO concepts and strategies effectively to crossfunctional teams.
- Experience with website analysis using various analytics tools.
- Familiarity with HTML CSS and JavaScript as they relate to SEO implementation.
- Uptodate with the latest trends and best practices in SEO and digital marketing.
- Proven ability to manage multiple projects and meet deadlines.
- Strong attention to detail and organizational skills.
- Certifications such as Google Analytics or Google AdWords are a plus.
- Excellent written and verbal communication skills.
keyword research,off-page seo,link building,analytics,content optimization,seo