Paid Ads Executive
Paid Ads Executive
Posted on :
20-12-2024
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1 Vacancy
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Job Description
Detailed Recruitment Checklist for Paid Ads Executive
- Position Details
- Position: Paid Ads Executive
- Experience: Minimum 2 years
- Candidate Qualification Criteria
- Minimum 2 years of experience in paid advertising.
- Proven track record with Meta Ads (Facebook Instagram) and Google Ads.
- Must have at least 1 year of experience in an agency environment.
- Technical Skills Assessment
- Meta Ads and Google Ads Expertise:
- Ask for specific examples of campaigns they have managed (e.g. ecommerce lead generation brand awareness).
- Ask the candidate to describe the process of setting up a Meta Ads campaign including audience targeting ad creatives bidding strategy and optimization.
- For Google Ads ask them to walk through setting up search display and YouTube campaigns and how they approach keyword research ad copywriting and bid management.
- Performance Metrics:
- Expect them to explain how they track and report on campaign performance (e.g. CPM CPC CTR ROAS conversion rate).
- Ask how they optimize underperforming campaigns. Look for responses that include strategies like A/B testing changing audience segments or modifying creatives.
- Familiarity with Ad Platforms:
- Ask which tools and platforms they use for managing ads (e.g. Facebook Ads Manager Google Ads Dashboard).
- Expect them to be familiar with at least one thirdparty tool for reporting or analytics (e.g. Google Analytics SEMrush or HubSpot).
- Experience with Budgets:
- Ask about the largest and smallest budgets they ve managed and the strategies they used to maximize results within those budgets.
- Expect them to explain how they plan and allocate ad budgets across different channels and campaigns.
- Campaign Optimization & ProblemSolving:
- Pose a hypothetical scenario: If a lead generation campaign isn t converting despite a high CTR what steps would you take to troubleshoot and optimize it
- Look for a structured approach: examining landing pages reassessing audience segmentation adjusting creatives and testing ad placements.
- Tools & Software Knowledge:
- Verify familiarity with Google Analytics Pixel setup conversion tracking and UTM tracking.
campaign management,google ads,google analytics,facebook ads manager,optimization,creative developement,performance metrics (cpm, cpc, ctr, roas, conversion rate),advertising,analytics,developments,google ads dashboard,budget management,digital marketing,meta ads (facebook, instagram),a/b testing,audience targeting,ad creatives,bidding strategy
Employment Type
Full Time
Key Skills
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