Position Title: SEO Specialist
Location: Mumbai
Education Qualification: Bachelor s in Marketing/Business Administration/Diploma in
digital marketing
Experience: 35 years
Position Overview:
We are on the lookout for a dynamic SEO and Website Maintenance Specialist with added expertise in Email and WhatsApp marketing. This role is designed for a techsavvy individual who can maintain a cuttingedge online presence manage website updates and drive digital marketing email and whatsapp campaigns.
Key Responsibilities:
Develop and implement comprehensive SEO strategies to enhance visibility and
increase website traffic.
Monitor SEO performance metrics and adjust strategies as necessary to improve
rankings.
Manage regular website content updates including banner changes layout
adjustments and aesthetic enhancements.
Install and manage tracking codes update plugins/extensions and ensure all
technical changes perform optimally.
Collaborate with marketing and design teams to integrate SEO best practices into
content creation and website design.
Conduct extensive keyword research and competitive analysis to guide content
development.
Address and resolve issues related to website performance layout and
functionality.
Keep abreast of the latest SEO web design email marketing and WhatsApp
marketing trends and technologies.
Optimize website content landing pages and paid search copy for search engines
and user experience.
Design and implement targeted email marketing campaigns to engage
subscribers and promote brand awareness.
Develop and manage WhatsApp marketing strategies to enhance customer
engagement and communication.
Analyze campaign performance across platforms and make datadriven
decisions to optimize reach and effectiveness
What we are looking for:
Demonstrated expertise in SEO website maintenance and digital marketing.
Indepth understanding of search engine algorithms ranking strategies and SEO
tools such as Google Analytics.
Proficient in HTML CSS and familiarity with JavaScript and other web development
languages.
Experience with email marketing tools (e.g. Mailchimp HubSpot) and strategies.
Knowledge of WhatsApp marketing tools and strategies to engage a diverse client
base.
Strong analytical skills to measure and improve the effectiveness of different
digital marketing strategies.
Excellent problemsolving skills and meticulous attention to detail.
Ability to manage multiple projects and adapt to changing priorities.
Strong communication skills and the ability to collaborate effectively across teams.
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