Digital Marketing Executive

About Fashion TV: Fashion TV the world s largest fashion brand and a leading luxury fashion and lifestyle media house is urgently hiring an HR Executive. With over 25 years of excellence we operate 12 dedicated fashion and lifestyle channels and reach 2 billion viewers across 193 countries. Join our dynamic team and contribute to our innovative recruitment strategies.

Job Summary:

Key Responsibilities:

• Social Media Management: Assist in managing social media platforms (Facebook Instagram LinkedIn Twitter etc.) including creating content calendars posting updates and engaging with followers.
• Content Creation: Collaborate with the content team to create compelling blog posts social media updates email newsletters and other digital content that aligns with brand goals.
• SEO Optimization: Conduct basic SEO research to improve website content and rankings on search engines (Google Bing etc.) ensuring onpage SEO best practices are followed.
• PPC Campaigns: Support in managing Google Ads Facebook Ads and other paid campaigns to drive traffic lead generation and conversions.
• Email Marketing: Assist in the development and execution of email marketing campaigns including drafting emails managing email lists and analyzing campaign performance.
• Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics social media insights and other reporting tools to track KPIs.
• Market Research: Conduct research on industry trends competitors and customer behavior to help refine marketing strategies.
• Collaboration: Work with crossfunctional teams including creative product and sales teams to align marketing strategies and initiatives.

Desired Skills & Qualifications:

• Education: MBA in Marketing Digital Marketing or a related field (Freshers welcome).
• Digital Marketing Knowledge: Basic understanding of digital marketing strategies and tools (SEO SEM Social Media Content Marketing Email Campaigns etc.).
• Analytical Mindset: Ability to interpret data and generate insights to improve campaign performance.
• Creativity: Ability to think outside the box and create engaging innovative content.
• Communication Skills: Strong written and verbal communication skills.
• Team Player: Ability to work collaboratively within a team and across departments.
• Attention to Detail: High attention to detail in content creation campaign execution and reporting.
• Proficiency in Tools: Basic knowledge of tools such as Google Analytics Google Ads Canva Hootsuite MailChimp or similar platforms is a plus but not mandatory.

What We Offer:

• Training & Development: Onthejob training and mentoring to help you grow your digital marketing skills.
• Career Growth: Opportunities to advance within the organization as you gain experience and expertise in digital marketing.
• Dynamic Work Environment: A vibrant and collaborative work culture where new ideas are encouraged.
• Competitive Salary & Benefits: Attractive compensation package with benefits tailored to your needs.

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