Our client is a leading Lifestyle fashion brand in India. seeking a sharp versatile Copywriter with a focus on driving conversions. This role requires a blend of creativity and strategic thinking to produce impactful copy that stands out in a competitive marketplace
Key Responsibilities:
- Develop copy and creative strategies for inbound leads across various platforms.
- Write conversionfocused copy to increase clickthrough rates and meet key metrics.
- Use data and analytics to optimize copy and measure performance.
- Collaborate with designers and product owners to ensure creative concepts are wellexecuted.
- Iterate copy based on A/B testing and campaign results.
- Ensure consistency in customerfacing copy across all platforms.
- Align copywriting with business objectives and product strategies.
- Identify opportunities to refine product messaging and claims.
Experience & Skills:
- 12 years of experience in online copywriting (ecommerce experience is mandatory)
- Strong communication skills and a keen eye for detail.
- Ability to craft compelling copy that resonates with users and drives business goals.
- Commercial focus with the ability to prioritize tasks effectively.
- A cando attitude and ability to work independently or within a team.
- Fluency in English and at least one other language.
- A background in journalism marketing or consumer psychology is a plus.
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