Overview:
The Immediate openings for Adobe Classic Campaign position is essential for enhancing the marketing efforts and customer engagement strategies of our organization. This role is pivotal in leveraging Adobe Campaign to develop execute and optimize dynamic marketing campaigns that resonate with our audience and drive business performance. The Adobe Classic Campaign specialist will work closely with crossfunctional teams utilizing their expertise to analyze customer data target segments effectively and ensure that all campaigns are executed flawlessly. As the digital landscape continues to evolve this role plays a critical part in ensuring that our marketing strategies remain innovative and that we effectively harness the power of marketing automation tools. This position is vital for maintaining high levels of customer interaction and satisfaction while achieving strategic marketing objectives.
Key Responsibilities:
- Develop and manage endtoend marketing campaigns using Adobe Classic Campaign.
- Analyze customer data to identify trends and opportunities for campaign optimization.
- Segment target audiences for effective campaign personalization.
- Execute email marketing strategies that adhere to best practices.
- Collaborate with design teams to create visually engaging campaign content.
- Set up automation workflows to enhance campaign efficiency.
- Monitor and report on campaign performance metrics adjusting strategies as necessary.
- Utilize SQL for data extraction and manipulation to inform campaign strategies.
- Stay updated with the latest trends in digital marketing and Adobe tools.
- Ensure compliance with data privacy regulations and best practices.
- Provide training and support to team members on Adobe Campaign functionalities.
- Manage multiple projects simultaneously while meeting deadlines.
- Foster relationships with external partners and stakeholders.
- Assist in budget planning and allocation for marketing campaigns.
- Document processes and workflows for campaigns and reporting.
Required Qualifications:
- Bachelor s Degree in Marketing Business or related field.
- 3 years of experience working with Adobe Classic Campaign or similar marketing automation tools.
- Strong understanding of email marketing principles and best practices.
- Proficiency in data analysis and segmentation techniques.
- Experience with SQL for querying databases.
- Knowledge of HTML and CSS for email design.
- Excellent project management skills with the ability to oversee multiple projects.
- Strong problemsolving abilities and analytical mindset.
- Ability to work collaboratively in a crossfunctional team environment.
- High attention to detail with a commitment to quality.
- Experience in budget management and resource allocation.
- Uptodate with current digital marketing trends and tools.
- Excellent written and verbal communication skills.
- Ability to adapt to fastpaced work environments and shifting priorities.
- Strong customer focus with an understanding of user experience principles.
- Relevant certifications in Adobe products are a plus.
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