Ad Operations Specialist
Ad Operations Specialist
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Job Description
We are seeking a dynamic Ad Operations Specialist to join our fastpaced groundbreaking Digital Acquisitions Strategy and Operations team (DASO). The role requires an acute attention to detail an eye for operational efficiencies and a mastery of workflows and processes.
The ideal candidate has a proven track record of executing digital ad campaigns to meet performance goals. They have expertise or familiarity within the digital advertising landscape (primarily display programmatic paid social ads SEM analytics and attribution)
What you get to do in this role:
- Provide technical support regarding creative and product capabilities
- Work with internal teams for Campaign/IO Approval and sox compliance
- Create and participate in QA workflows with external teams to ensure best practices and compliance on campaign set up including review of placements bids and rates
- Work with our creative teams on the setup QA and launch of creatives on campaigns
- Work closely with all DSP and ad tech partners as well as ad agencies to effectively launch and maintain all campaigns
- Perform daily evaluations and optimizations for campaign health suggesting reallocations and ensuring full delivery of all campaigns against budget and campaign goals
- Conduct case studies for optimization
- Provide delivery reports to account managers and internal Brand and Campaigns teams
- Help maintain campaign maintenance reporting and other operational workflows
- Troubleshoot all technical issues relate to campaigns and ad technology usage
- Partner with other internal teams to ensure ad execution aligns with the rest of Digital Acquisition strategy
Qualifications :
- 23 years of ad operations and digital marketing experience
- Familiarity with the digital advertising landscape and related technologies
- Robust proficiency in Google Campaign Manager (GCM360) DV360 social media platforms Adobe Analytics Tableau or similar ad tech and BI tools is a plus
- Strong communication and interpersonal skills
- Excellent attention to detail operationally minded
- Technical proficiency in ad technology with a high capacity for problem solving
- Comfort with business analytics and producing datadriven insights and reporting
- Quick learner with a passion for learning new technologies
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
