Adobe Classic Campaign
Adobe Classic Campaign
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
Overview
The Adobe Classic Campaign Specialist plays a pivotal role in driving effective marketing strategies utilizing Adobes suite of campaign management tools. This position requires a blend of creativity analytical skills and technical proficiency to design execute and analyze marketing campaigns. As a key member of the marketing team the Campaign Specialist ensures that all campaigns are aligned with the company s goals and deliver measurable results. The ideal candidate will work closely with various departments such as sales and product development to develop innovative marketing strategies that resonate with target audiences. The role also involves extensive knowledge of customer segmentation performance tracking and A/B testing to optimize campaign effectiveness. In an everevolving digital landscape the Adobe Classic Campaign Specialist must stay up to date with industry trends and best practices to maintain a competitive edge. Overall this position significantly contributes to enhancing customer engagement and driving revenue growth making it essential to the organizations marketing efforts.
Key Responsibilities
- Develop execute and manage Adobe Classic campaigns to achieve marketing objectives.
- Conduct thorough market research to inform campaign strategies and customer segmentation.
- Collaborate with crossfunctional teams to ensure campaign alignment with overall marketing goals.
- Create and implement A/B testing strategies to optimize campaign performance.
- Utilize Adobe Analytics to monitor and analyze campaign performance and key metrics.
- Design visually appealing email templates and marketing collateral.
- Oversee the scheduling and deployment of emails ensuring timely delivery.
- Manage the campaign budget ensuring costeffectiveness and maximum ROI.
- Establish and maintain strong relationships with clients and stakeholders.
- Provide detailed reporting on campaign effectiveness and insights for future improvements.
- Stay informed on industry trends and Adobe updates to leverage new features.
- Train team members on best practices for using Adobe campaign tools.
- Address issues and challenges related to campaign execution in a timely manner.
- Engage in continuous learning to enhance marketing skills and knowledge.
- Work with data teams to ensure data integrity and proper audience targeting.
Required Qualifications
- Bachelors degree in Marketing Communications or a related field.
- Minimum of 3 years of experience in campaign management or digital marketing.
- Proficiency in Adobe Marketing Cloud and related tools.
- Strong understanding of email marketing principles and best practices.
- Experience with data analysis and interpretation.
- Demonstrated ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for design and detail.
- Strong organizational and timemanagement skills.
- Ability to work both independently and collaboratively in a team environment.
- Knowledge of SEO and PPC strategies is a plus.
- Prior experience with A/B testing and optimization techniques.
- Familiarity with HTML/CSS for email design is preferred.
- Ability to adapt to changing market conditions and client needs.
- Certification in Adobe Analytics or similar tools is an advantage.
- Strong problemsolving skills and analytical thinking.
data analysis,technical proficiency,email marketing,classic,a/b testing,seo,campaigns,ppc,html/css,communication,campaign management,organizational skills,adobe marketing cloud,creativity,adobe,customer segmentation
Employment Type
Full Time
Key Skills
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