Social Media Graphic Designer
Social Media Graphic Designer
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
Overview
The Social Media & Graphic Designer plays a crucial role in enhancing the online presence of our organization through creative visual content and strategic social media engagement. This position requires a blend of artistic talent and digital marketing skills to communicate our brand message and engage with our audience effectively. As the primary designer for all social media platforms the individual will be responsible for creating eyecatching graphics videos and other content that resonate with our target market. The significance of this role cannot be understated; it serves as a key driver for audience engagement brand awareness and overall marketing initiatives. In a constantly evolving digital landscape the Social Media & Graphic Designer must stay abreast of the latest trends in design and social media to ensure our content remains relevant and impactful. This position is vital for maintaining brand consistency and visual identity across various platforms while leveraging datadriven insights to optimize creative strategies.
Key Responsibilities
- Develop and implement social media strategies that align with marketing goals.
- Create engaging graphics videos and content tailored for various social media platforms.
- Design and update visual assets for branding including logos banners and infographics.
- Collaborate with the marketing team to ensure cohesive messaging across all platforms.
- Monitor social media trends and adapt content strategies accordingly.
- Conduct audience and competitive analysis to inform content development.
- Engage with followers and respond to inquiries across social media channels.
- Manage multiple projects and deliver highquality assets within tight deadlines.
- Maintain a consistent brand voice and visual identity across all social media platforms.
- Work on advertising campaigns across paid social media platforms.
- Utilize analytics tools to measure the effectiveness of content and campaigns.
- Stay updated with the latest design techniques software and trends.
- Participate in brainstorming sessions to generate innovative ideas for new content.
- Provide recommendations for improving engagement based on data insights.
- Assist in the development of email marketing content and newsletters.
Required Qualifications
- Bachelors degree in Graphic Design Marketing Communications or related field.
- Proven experience as a Graphic Designer and Social Media Specialist.
- Proficiency in Adobe Creative Suite (Photoshop Illustrator InDesign).
- Strong portfolio showcasing previous design work and social media campaigns.
- Understanding of social media analytics and reporting tools.
- Knowledge of video editing software is a plus.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively within a team and independently.
- Strong organizational skills and attention to detail.
- Ability to adapt to changing trends and technologies.
- Experience in content management systems preferred.
- Basic understanding of SEO principles and best practices.
- Familiarity with HTML and CSS is an advantage.
- Ability to handle feedback and critique positively.
- A portfolio of work demonstrating relevant skills is required.
- 2 years of experience in social media and graphic design roles.
social media strategy,interpersonal skills,seo principles,content management systems,graphic design,project management,visual storytelling,organizational skills,video editing,html,brand development,content creation,adobe creative suite,css,social media engagement,analytics tools
Employment Type
Full Time
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