Job role: Digital Marketing
Exp: 0 to 2yrs
Mode of work: WFO
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize SEO efforts to enhance organic search visibility.
- Create engaging and informative content across various platforms.
- Monitor and analyze website and campaign performance metrics.
- Conduct keyword research to inform content strategy and PPC campaigns.
- Oversee social media channels enhancing brand presence and engagement.
- Execute and manage email marketing campaigns monitoring response rates.
- Collaborate with graphic designers to create visually appealing marketing collateral.
- Develop and manage paid advertising campaigns across Google Ads and social networks.
- Utilize analytics tools to derive insights and inform decisionmaking.
- Maintain updated knowledge of industry trends and competitive landscape.
- Grow and nurture partnerships with external agencies and vendors.
- Coordinate marketing initiatives with internal departments.
- Prepare reports that detail key performance indicators and campaign effectiveness.
- Implement A/B testing strategies to refine marketing tactics.
Required Qualifications:
- Bachelors degree in Marketing Communications or a related field.
- Proven experience in digital marketing or relevant roles.
- Strong understanding of SEO Google Analytics and PPC marketing.
- Experience with social media platforms and paid advertising.
- Excellent verbal and written communication skills.
- Demonstrated ability to create compelling content.
- Familiarity with email marketing applications.
- Ability to analyze data and derive actionable insights.
- Creative mindset with attention to detail.
- Proficient in using marketing automation tools.
- Strong project management skills and organizational abilities.
- Ability to work collaboratively in a team environment.
- Understanding of brand positioning and strategy.
- Adaptable and willing to stay current with marketing trends.
- Strong problemsolving abilities and critical thinking.
- Certificates in digital marketing or related fields are a plus.
analytical skills,google analytics,social media management,ppc marketing,content creation,email marketing,project management,seo,campaigns,marketing automation tools,digital marketing,google