Social Media Marketer
Social Media Marketer
Posted on :
20-12-2024
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1 Vacancy
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Job Description
Social Media Marketer
Overview
The Social Media Marketer plays a pivotal role in crafting and executing the digital branding strategy for our organization. This role is essential for increasing brand awareness engaging with our audience and driving traffic to our website through various social media platforms. The Social Media Marketer will work closely with other marketing team members to develop content that resonates with our target audience while analyzing and reporting on the performance of social media campaigns. With an understanding of audience demographics current trends and best practices the Social Media Marketer will ensure that our organization maintains a strong and impactful online presence. Their ability to adapt to rapidly changing trends in social media will be vital to successful audience engagement and brand loyalty. Overall this role shapes how consumers perceive our brand and contributes to achieving our broader marketing and business objectives.
Key Responsibilities
- Develop and execute a comprehensive social media marketing strategy aligned with business goals.
- Manage social media profiles and presence including Facebook Twitter Instagram LinkedIn and others.
- Create engaging highquality content (text images videos) for various platforms.
- Monitor and respond to comments and messages across social media channels.
- Implement social media campaigns to promote products events and brand initiatives.
- Analyze social media metrics to evaluate performance and ROI of campaigns.
- Conduct audience research to identify trends and insights for content improvement.
- Collaborate with graphic designers to produce visually appealing content.
- Stay updated with new social media trends tools and best practices.
- Develop and manage social media advertising budgets and campaigns.
- Engage with online communities to build relationships and cultivate brand loyalty.
- Track competitors social media strategies and explore opportunities for improvement.
- Prepare monthly reports on social media performance and audience engagement.
- Train team members on effective social media communication techniques.
- Coordinate with influencers and brand ambassadors to extend reach.
Required Qualifications
- Bachelor s degree in Marketing Communications or a related field.
- Proven experience as a Social Media Marketer or similar role.
- Strong understanding of social media platforms and their respective audiences.
- Experience with social media analytics tools (e.g. Google Analytics Hootsuite).
- Excellent writing and communication skills.
- Knowledge of SEO best practices and web traffic metrics.
- Familiarity with graphic design tools (e.g. Canva Adobe Creative Suite).
- Ability to think creatively and innovatively.
- Strong organizational skills and multitasking abilities.
- Experience in managing paid social media advertising.
- Ability to work collaboratively in a team environment.
- Uptodate with the latest trends in social media and digital marketing.
- Basic understanding of email marketing and content marketing strategies.
- Strong attention to detail and a passion for storytelling.
- Ability to work under tight deadlines and meet various content demands.
- Previous experience in a diverse marketing environment is a plus.
audience research,communication skills,community engagement,graphic design,seo best practices,social listening,organizational skills,graphic design tools,digital marketing trends,paid advertising management,email marketing,campaign management,content creation,social media marketing,team collaboration,social media analytics,copywriting,strategic planning,data analysis,creativity
Employment Type
Full Time
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