Key Responsibilities:
- Keyword Research and Strategy: Conduct indepth keyword research and implement strategies to improve search engine rankings.
- OnPage SEO: Optimize website content meta tags titles and descriptions for search engine algorithms.
- OffPage SEO: Manage linkbuilding strategies including backlinks guest posting and other outreach activities.
- Website Audits: Perform regular SEO audits to identify issues and recommend actionable solutions for website performance improvement.
- Content Optimization: Collaborate with the content team to ensure SEOfriendly content creation blog posts and articles.
- Competitor Analysis: Analyze competitor websites to identify opportunities for improvement and growth.
- Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics Google Search Console and other SEO tools. Prepare regular performance reports.
- Local SEO: Optimize the website for local search results including Google My Business (GMB) optimization.
- Stay Updated: Keep up with the latest SEO trends algorithm updates and best practices to ensure effective strategies.
Qualifications and Skills:
Required Skills:
- Proven experience in SEO and digital marketing (13 years).
- Strong knowledge of search engine algorithms and ranking factors.
- Handson experience with SEO tools like Ahrefs SEMrush Moz Screaming Frog or similar.
- Proficiency in Google Analytics Google Search Console and Google Tag Manager.
- Basic understanding of HTML CSS and WordPress for implementing SEO fixes.
- Excellent analytical and problemsolving skills.
- Strong verbal and written communication skills.
Preferred Skills:
- Familiarity with PPC and social media marketing is a plus.
- Experience with content management systems (CMS).
- Knowledge of schema markup and technical SEO.
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