Overview:
This role will be responsible for developing and executing sales strategies targeted at institutional clients within the FMCG sector. The ideal candidate will have a strong background in institutional sales excellent relationship management skills and the ability to lead a team to achieve sales objectives.
Key Responsibilities:
1. Sales Strategy Development:
- Develop and implement sales strategies focused on institutional clients including schools colleges hotels and other large organizations.
- Identify and analyze market trends customer needs and competitive landscape to drive business growth.
2. Client Relationship Management:
- Build and maintain strong relationships with key institutional clients understanding their needs and providing tailored solutions.
- Act as the main point of contact for institutional clients ensuring high levels of customer satisfaction on.
3. Team Leadership:
- Lead and manage the institutional sales team providing guidance and support to achieve sales targets.
- Conduct regular team meetings to monitor progress provide training and motivate team members.
4. Order Management and Execution:
- Oversee the entire order management process ensuring timely order processing fulfillment and delivery to institutional clients.
- Collaborate with the logistics and supply chain teams to ensure seamless operations and customer satisfaction.
5. Market Expansion:
- Identify new business opportunities and potential institutional clients to expand market presence.
- Develop promotional strategies and campaigns to drive institutional sales and product awareness.
6. Sales Analytics and Reporting:
- Monitor and analyze sales performance metrics preparing regular reports for senior management.
- Use data insights to optimize sales strategies and improve operational efficiency.
7. Negotiation and Contract Management:
- Negotiate terms and conditions with institutional clients ensuring mutually beneficial agreements.
- Manage contracts and agreements ensuring compliance with company policies and regulations.
8. Collaboration with Internal Teams:
- Work closely with the marketing department to develop targeted marketing initiatives for institutional clients.
- Coordinate with finance and accounting teams to ensure timely invoicing and payment collection.
Qualifications and Experience:
Education:
- Bachelor s degree in Business Administration Sales Marketing or a related field. An MBA is a plus.
- Experience: Minimum of 79 years of sales experience with at least 3 years in a managerial role focusing on institutional sales within the FMCG industry.
- Proven track record of successfully managing institutional sales and achieving targets.
Skills and Competencies:
- Good communication negotiation and interpersonal skills.
- Strong leadership abilities with a focus on team development and motivation.
- Ability to analyze sales data and market trends to make informed decisions.
- Strong understanding of the FMCG industry and institutional market dynamics.
- High level of customer service orientation and problemsolving skills.
- Ability to work under pressure manage multiple priorities and meet deadlines.
Key Performance Indicators (KPIs):
- Achievement of sales targets and revenue growth from institutional clients.
- Customer satisfaction and retention on rates.
- Efficiency of order processing and fulfillment.
- Team performance and productivity metrics.
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