PPC Ads Specialist
PPC Ads Specialist
Posted on :
20-12-2024
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1 Vacancy
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Job Description
Job Description:
As a PPC Ads Specialist you will play a pivotal role in driving targeted online traffic increasing conversions and achieving our clients marketing objectives. You will be responsible for managing and optimizing payperclick advertising campaigns across various platforms collaborating closely with stakeholders marketing teams and clients to deliver impactful results. This role requires strong analytical strategic and creative skills combined with a deep understanding of PPC platforms and trends in digital advertising.
Key Responsibilities:
PPC Campaign Management:
- Develop and execute PPC strategies to meet marketing objectives and KPIs.
- Manage and optimize campaigns across platforms such as Google Ads Bing Ads Facebook Ads and Instagram Ads.
- Conduct keyword research to identify highperforming relevant keywords.
- Create and refine compelling ad copies and display ads tailored to the target audience.
- Monitor and adjust bidding strategies for optimal performance and budget utilization.
Performance Analysis and Reporting:
- Track measure and analyze campaign performance metrics including clicks conversions and ROI.
- Generate and present regular reports with actionable insights for stakeholders.
- Identify trends and opportunities for campaign improvement through data analysis.
Landing Page Optimization:
- Collaborate with design and web development teams to enhance landing page performance and improve conversion rates.
- Conduct A/B testing to identify the most effective designs and content for landing pages.
Budget Management:
- Manage PPC budgets efficiently to maximize ROI and costeffectiveness.
- Monitor daily spending and adjust bids to align with campaign objectives and budget constraints.
Industry Trend Monitoring:
- Stay updated on the latest industry trends tools and best practices in PPC and digital advertising.
- Share insights and recommendations with the marketing team to enhance overall strategies.
Conversion Tracking and Tag Implementation:
- Implement and manage conversion tracking codes to accurately measure campaign success.
- Troubleshoot and resolve any trackingrelated issues.
Competitor Analysis:
- Perform competitive research to identify new opportunities and areas for improvement.
- Utilize competitor insights to refine PPC strategies and maintain a competitive edge.
Collaboration and Communication:
- Work closely with the marketing content and design teams to align PPC strategies with broader marketing goals.
- Communicate campaign progress and outcomes effectively with internal teams and clients.
Qualifications and Skills:
Education and Experience:
- Bachelor s degree in Marketing Advertising or a related field (or equivalent experience).
- Minimum of 3 years of proven experience as a PPC Ads Specialist or in a similar role with a successful track record in managing and optimizing PPC campaigns.
Skills:
- Technical Expertise:
- Indepth knowledge of PPC platforms such as Google Ads Bing Ads and social media advertising tools.
- Proficiency in conversion tracking and web analytics tools (e.g. Google Analytics).
- Strong understanding of keyword research bid management and ad copywriting.
- Certifications in Google Ads or other relevant platforms are a plus.
- Analytical and Strategic Thinking:
- Strong analytical skills with proficiency in data analysis tools.
- Ability to interpret data and make informed decisions for campaign optimization.
- Communication and Collaboration:
- Excellent communication skills for working with stakeholders and presenting performance insights.
- Experience in project management and team collaboration.
- Adaptability and Industry Awareness:
- Uptodate with the latest trends and best practices in digital marketing and PPC.
- Ability to work in a fastpaced resultsdriven environment.
Why Join Us
This role provides an exciting opportunity to manage impactful PPC campaigns collaborate with global clients and make datadriven decisions that drive business success. You ll be part of a dynamic team in a fastpaced innovative environment where your expertise will make a significant impact.
ad copywriting,keyword research,ppc,conversion tracking,ppc campaign management,performance analysis,google,budget management,bing ads,instagram ads,digital advertising,facebook ads,communication,landing page optimization,industry trend monitoring,advertising,web analytics,google ads,collaboration,a/b testing,project management,bidding strategies,reporting,data analysis
Employment Type
Full Time
Key Skills
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