VP Growth Marketing
VP Growth Marketing
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
The Vice President of Growth Marketing will be responsible for driving growth for the company in partnership with Sales. They will be leading a team of channel marketers including online and offline channels web marketers and partner marketing to drive customer acquisition across all offerings globally. This is a unique opportunity to make a significant impact at a highgrowth global company.
This executive will be a key member of the marketing leadership team and will be a key contributor to the overall company strategy.
Job Responsibilities
- Deliver on new revenue goals globally and by region in close conjunction with regional marketing sales and Rev Ops. Deliver performance marketing plans globally and by regions and run regional campaigns in partnership with regional marketing
- Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization ensuring YoY growth. Manage and report on progress to the leadership on an ongoing basis
- Develop implement and determine business impact including marketing funnel forecasting multichannel attribution models analytics and dashboarding.
- Manage a growing advertising budget and deliver to new user growth while maintaining CAC goals
- Own the website strategy and KPIs . Redesign the website including platform and architecture to increase site conversion and deliver brand goals
- Launch and oversee marketing campaigns using paid and owned acquisition channelsonline and offline to grow new users. Optimize our existing channels so that were maximizing the efficiency of our channels
- Build dashboards and analyze campaigns. Work with central measurement team as needed
- Conduct A/B and incrementality tests to add new channels and grow existing ones
- Work with IT as needed to select and oversee implementation of marketing technology (martech) stack to achieve goals.
- Hire lead and develop a growing team of performance marketing channel experts and web marketers to continue to grow our customer base and revenue
Qualifications :
- 15 years of B2B and small business acquisition marketing in SAAS with deep experience across paid and owned channels including managing the website.
- Previous experience managing a team and managing goals at the Csuite level.
- 6 years building leading coaching growing highperforming team members
- Global experience is required with ability to understand and optimize campaigns and numbers based on regions / market insights
- Bachelors degree in business or a related field. MBA preferred.
- Experience managing and optimizing the funnel. Proven experience using experiments to optimize critical metrics.
- Deep familiarity with metrics including CAC CPL CPC CPM LTV MQL MGO and ROAS.
- Adept at using core tools such as Pardot SalesForce Hubspot Google suite ABM platform LinkedIn Marketo etc
- Strong quantitative skills to analyze and synthesize raw data draw conclusions and develop actionable recommendations.
- Excellent marketing skills and techniques particularly brief writing creative feedback experimentation campaign performance analysis iteration/optimization budget and management
- Hands on experience with SEO SEM ABM social display programmatic OOH connected TV affiliates podcasts etc
- Marketing tech stack knowledge. Experience managing end to end website experience and roadmap
- Demonstrated ability to manage a P&L
- Experience leading or partnering with analytics and rev ops teams to develop and act on insights and analytics
- Passionate about our mission and sustainability space.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
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