Our Marketing department cultivates global awareness and sustainability understanding through expert communication inspiring all companies to start or accelerate their journey towards continuous improvement in sustainable business practices.
To fuel our global expansion we are seeking an experienced and energetic marketer to serve as the Regional Marketing Expert based in Tokyo for the APJ region.
The role will be responsible for driving regional numbers in APJ through an integrated regional marketing plan leveraging local and central resources. The role will combine event marketing which will include planning both internal and external conferences webinars intimacy events etc. as well as developing regional and sectorled campaigns.
What you will be doing:
- Build and implement regional marketing strategy for APJ leveraging all marketing channels to drive customer acquisition and pipeline growth
- Align and collaborate with our GTM/Sales leaders and central marketing teams to develop regional priorities and multichannel marketing programmes in line with our pipeline revenue needs
- Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth
- Be an expert on the regional market customer and external environment including regulation competition and trends to adapt regional marketing strategies and identify new opportunities with a strong focus on Japan
- Plan & execute marketing programmes & events (trade shows conferences industry meetings roundtables etc.) for APJ
- Manage regional marketing budgets ensuring efficient allocation of resources and return on investment
- Be the voice of the customer and region to provide guidance of product roadmap messaging and positioning with solutions marketing
- Develop excellent relationships with key stakeholders including regional Sales leadership partners and customers
- Maintain relationships with external customers partners agencies and contractors to deliver a full brand experience
The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and central resources.
As a highgrowth business you may contribute to other projects as the need arises.
Qualifications :
- Bachelor or Masters degree in marketing or communication
- 5 years of experience in regional marketing in B2B SaaS SMB or marketplace solutions.
- Have a discipline of datadriven marketing monitoring KPIs and measuring ROI.
- Growth mindset and a team player with the motivation to help others solve problems.
- A selfstarter and independent while excelling at crossfunctional collaboration and alignment.
- Experience working on corporate events as well as industry conferences roadshows workshops and more.
- Experience with marketing automation tools and CRM (Salesforce and HubSpot) social media platforms and mastery of standard office tools (Microsoft/ Google Office).
- Strong project management skills and attention to detail.
- Exceptional verbal and written communication skills in Japanese and English is essential. Additional APAC languages are a plus.
- Experience with procurement sustainability or compliancerelated solutions is a significant plus.
Remote Work :
No
Employment Type :
Fulltime