Director Product Marketing
Director Product Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a visionary and strategic Director of Product Marketing to join our team in a remote position based in the United States.
As the Director of Product Marketing you will lead our product marketing efforts driving gotomarket strategies and positioning our products for success in competitive markets. The goal of this integral role is to drive both product success and business growth with a focus on understanding the customer creating value aligning marketing efforts with business objectives.
Location
- Remote in the United States (EST and CST only)
Responsibilities
- Develop a deep understanding of our target market including ICP buyer personas key use cases and most compelling customer needs. Serve as the subject matter expert (SME) on Revalizes value propositions core capabilities and market landscape.
- Craft clear compelling and differentiated product messaging positioning and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing lead gen and sales activities
- Partner with sales enablement to design a sales enablement strategy that includes product education competitive intelligence and the creation of highvalue sales tools (first call decks battlecards solution guides etc).
- Own key aspects of the gotomarket process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention
- Drive alignment across product sales and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return.
- Synthesize market product and customer insights to influence the roadmap and ensure a consistent compelling customer experience
- Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers as needed.
- Manage budgets and resources to maximize marketing ROI
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
