Director Product Management Oligonucleotide

The Director Product Management is responsible for the LGC Diagnostics and Genomics oligonucleotide marketleading products and services.  This is a key position with direct oversight of the business current and future product and service offering to ensure business practices budgets timelines and performance objectives are measured and met. Activities include portfolio management segmentation strategy communications and thought leadership.

Key Responsibilities

Responsibilities include but are not limited to:

• Champion the Voice of Customer.
• Drive consistent business and operating processes for the portfolio.
• Develop one three and fiveyear product roadmaps.
• Create business cases with supporting financial models for portfolio growth initiatives.
• Drive customer interactions to define Custom product attributes and pricing models.
• Work with Marketing to develop productmarketing strategy and provide input into the annual Marketing Budget.
• Execute successful product launches while meeting timeline and budget targets.
• Working with Marketing monitor evaluate and report on all marketing activity assessing impact across revenue share growth ROI and equity metrics.
• Ensure internal stakeholders receive the information necessary to meet their goals.

Portfolio Management

• Analyze key market drivers and perform market analysis including market size market share channel performance and competitive environment.
• Monitor the performance of the product portfolio throughout the product lifecycle identifying portfolio gaps and opportunities for product/service enhancements.
• Prioritize market needs against business goals and objectives to ensure strategic alignment.
• Employ qualitative and quantitative market research methods to monitor changing customer attitudes and unmet needs for global products and services.
• Drive New Product Introduction interfacing with R&D TechDev Manufacturing Quality and Sales while maintaining launch timelines. 

Marketing Strategy

• Lead the systematic planning development and delivery of robust marketing strategies that align with the Business Plan to meet revenue and EBIDTA financial targets.
• Engage with Sales Business Development and Commercial leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
• Develop segmentation strategies via a strong program of insight and understanding and feed this insight into strategic planning and impactful gotomarket strategies including product positioning key benefits and target customers.
• Provide input into corporate strategy development including M&A activity.

Marketing Communications

• Define and validate a value proposition and messaging framework informed by best practices to promote market development and support sales efforts.
• Work with Marketing to leverage segmentation strategies for content development and implementation of tactical marketing activities supporting current products and new product launches meeting financial goals.
• Develop and work with Marketing to implement a comprehensive digital equity strategy for the business in areas including social media SEO PPC eBlasts and integrated digital and traditional marketing tools.
• Create tools and techniques to support indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels.

Thought Leadership

• Develop a cohesive strategy for the engagement of internal (including corporate) and external stakeholders key influencers and opinion leaders and external regulatory bodies and consortia.
• Attend and present at major scientific and business meetings keeping abreast of all relevant industry activities as well as scientific reports and findings.

Personnel

• Lead the oligonucleotide Product Management team.
• Promote an environment supportive of teamwork positive communication and respect.
• Build strong relationships with sales business development and technical and operations teams.

Knowledge Experience and Technical Skills

• Demonstrated ability to navigate quickly across complex strategic commercial and regulatory terrain and make wellreasoned decisions.
• Highly effective analytical and financial skills with a demonstrated ability to prepare business cases and support them with financial justification.
• Demonstrated ability to manage complex oligonucleotide product portfolios and product lifecycles. 
• Highly effective oral and written communication skills with effective meeting and presentation skills.
• Sound creative judgment including the ability to write compelling relevant and distinctive briefs for use inside and outside the business.
• Demonstrated ability to lead and motivate others including managing complex projects and directing activities of multidisciplinary teams.
• Narrative / storytelling ability to inspire and excite others around key recommendations.

Qualifications :

• Bachelors Degree in Biochemistry Molecular Biology Genetics or a related scientific discipline. MBA or PhD preferred.
• Strong understanding of oligonucleotide applications/workflows.
• 10 years of product management and marketing experience.
• Strong history of successful global product launches.
• Experience working with regulatory bodies and knowledge of regulations including CEIVD and/or global IVD guidelines and or applied.
• Proven management experience a track record of having planned and delivered significant growth.

Remote Work :

Yes

Employment Type :

Fulltime