Job Summary
Our client seeks a dynamic and experienced Social Media Specialist to join their creative team. The ideal candidate will be responsible for developing and executing social media campaigns and managing the company s social media platforms daily. With a strong passion for social media as a powerful communication tool the Social Media Specialist will ensure best practices are adopted and consistently implemented across all social media channels. The role requires an excellent communicator a versatile and creative writer and a teamoriented professional. The successful candidate will also play a pivotal role in data collection and analysis to drive continuous improvement in social media strategies and practices.
Responsibilities
- Developing social media content plans consistent with the company s brand identity.
- Creating consistent meaningful content on all social media platforms including writing and editing posts improving customer engagement and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers including responding to queries promptly.
- Developing and managing social influencer programs and attending social influencer events.
- Analytical tools such as Google Analytics Hootsuite Pro and Facebook Insights are used to monitor and evaluate the company s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying current on best practices and emerging trends in social media.
- Performing other duties when needed.
Requirements
- Bachelor s degree in journalism communications marketing or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate or agency setting.
- Excellent written and verbal communication skills and a thorough understanding of social media management and strategy are required.
- Experience using various analytics software.
- Multitasking and timemanagement skills with the ability to prioritize tasks.
- Ability to work in a fastpaced highpressure environment.