CPG Marketing Director
CPG Marketing Director
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1 Vacancy
Job Description
Job Title: CPG Marketing Director (Bilingual in Korean)
Location: Buena Park CA USA
Employment Type: FullTime
Job Responsibilities:
- Develop and implement shortterm and longterm category strategies for the Asian Foods category across US Canada and European markets in Club Retail and Food Services channels.
- Maintain a strategic multiyear plan and roadmap to support category growth profitability targets and create compelling product/category messaging.
- Collaborate with crossfunctional teams including Sales SCM R&D and Operations to drive product innovation commercial and distribution strategies and resolve product issues.
- Lead the development of annual marketing plans through indepth consumer insights on needs preferences and market trends; work closely with stakeholders to achieve results.
- Monitor product life cycles and recommend adjustments as needed analyzing consumer satisfaction competitor actions sales performance and promotional program impacts.
- Ensure crossfunctional alignment with SCM Operations and R&D to support the development process and product/category strategy.
- Monitor the market landscape through competitive analysis and consumer insights to inform product decisions.
- Develop and maintain a performance dashboard with metrics (e.g. volume profit) and create datadriven presentations for the Sales team to support sales success.
- Lead quarterly business reviews and present insights and updates to the leadership team.
- Manage and own P&L targets by categories and channels conducting product/category analyses and recommending new products to align with company goals.
- Oversee and lead a team.
Qualifications/Skills:
- Bachelors degree in Marketing Advertising or Business Administration (MBA preferred).
- 15 years of experience in brand or product marketing with 5 years in a Marketing Director/Senior Brand Manager role within the CPG (food industry preferred).
- Strong problemsolving skills and adaptability to work within ambiguity.
- Proven ability to build relationships crossfunctionally and meet business objectives.
- Proficient in MS Office especially Excel and PowerPoint; experience with IRI Nielsen and Spins is preferred.
- Excellent communication presentation skills and ability to meet deadlines.
- Ability to travel as needed.
- Bilingual in Korean required.
Benefits:
Competitive compensation package including health dental vision life insurance longterm disability 401K plan with company match vacation floating holidays and company holidays.
Employment Type
Full Time
