Digital Marketing Executive
Digital Marketing Executive
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1 Vacancy
Job Description
Digital Marketing Job Requirements and Responsibilities:
- Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
- Designs builds and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Selfmotivated yet customerfocused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
Education Experience and Licensing Requirements:
- Bachelors or masters degree in marketing or a related field
- Proven working experience in digital marketing particularly within the industry
- Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends SEMRush etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML CSS and JavaScript development and constraints
Employment Type
Full Time
