Head of Content Marketing
Head of Content Marketing
Posted on :
14-12-2024
Employer Active
1 Vacancy
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Job Description
Key Requirements
- Fluent English Communication
- Must have exceptional written and verbal English skills.
- Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g. patients partners and influencers).
- Health experience & understanding (life sciences degree is helpful)
- Content Creation and Strategy
- Proven experience creating and managing content (blogs podcasts newsletters and social media).
- Ability to align content strategy with business objectives and SEO best practices.
- Interviewing Skills
- Skilled at conducting professional interviews especially with subject matter experts like health professionals.
- Comfortable handling technical and sensitive topics with tact and professionalism.
- Social Media Expertise
- Demonstrated ability to grow and manage multiple social media platforms (Instagram X.com Facebook YouTube LinkedIn).
- Experience in creating campaigns that resonate with different audiences.
- Brand and Messaging Alignment
- Expertise in developing content that reflects and strengthens brand identity.
- Experience in managing tone and messaging consistency across all platforms.
- SEO Knowledge
- Strong understanding of SEO principles and keyword optimization.
- Proven track record of improving organic search traffic through content.
- Email Marketing & Newsletters
- Experience creating compelling newsletters targeting patients partners and healthcare professionals.
- Familiarity with tools like Mailchimp HubSpot or ActiveCampaign.
- Event and Conference Management
- Experience in planning and managing conference materials including presentations booths and collateral.
- Ability to coordinate with event organizers and internal teams to ensure successful representation.
- Partnership and Influencer Marketing
- Track record of managing influencer collaborations and brand partnerships.
- Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
- Project Management Skills
- Organized and capable of managing multiple projects simultaneously.
- Experience using tools like Asana Trello or Monday.com to track progress.
- Team Leadership
- Ability to lead and mentor a team of content creators social media managers and designers.
- Experience collaborating crossfunctionally with other departments (e.g. marketing sales and research).
- Analytical and DataDriven
- Familiarity with tools like Google Analytics SEMrush or Ahrefs to measure content performance.
- Experience analyzing campaign results and optimizing based on data.
Employment Type
Full Time
Key Skills
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