Key Roles and Responsibilities:
- Develop a comprehensive social media strategy: Align the strategy with the brands values and ensure consistency across all platforms.
- Create and curate engaging content: Design captivating and relevant content for social media platforms such as Instagram Facebook and the brands website.
- Develop a visual identity docket: Establish and maintain the brands visual identity ensuring it is reflected consistently across all touchpoints.
- Storyboard development: Conceptualize and create storyboards for new product collections to enhance brand storytelling.
- Design graphics for gifting and packaging: Create visually appealing elements and packaging that reflect the brands aesthetic and values.
- Design communication graphics: Produce communication materials such as shelf talkers promotional offers and new collection visuals for instore and kiosk displays.
- Work on patterns and prints: Design patterns and prints for products contributing to the overall creative vision of the brand.
Qualifications and Skills:
- Bachelors degree in Graphic Design Visual Arts or a related field.
- Proficiency in design software such as Adobe Creative Suite (Photoshop Illustrator InDesign Procreate).
- Strong understanding of social media platforms and their design needs.
- Creativity and an eye for detail to produce highquality engaging visuals.
- Excellent organizational and communication skills.
- Ability to work collaboratively and take constructive feedback.