Adobe Target
Adobe Target
Posted on :
20-11-2024
Employer Active
1 Vacancy
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Job Description
About Client:
Our client is a global technology consulting and digital solutions company that enables enterprises to reimagine business models and accelerate innovation through digital technologies. Powered by more than 84000 entrepreneurial professionals across more than 30 countries it caters to over 700 clients with its extensive domain and technology expertise to help drive superior competitive differentiation customer experiences and business outcomes.
Job Description:
- Campaign Management: Design implement and manage A/B and multivariate tests using Adobe Target to optimize user experiences and conversion rates.
- Personalization Strategy: Develop and execute personalization strategies based on user behavior preferences and segmentation.
- Data Analysis: Analyze test results and user data to derive actionable insights and recommendations for improving site performance and user engagement.
- Collaboration: Work closely with UX/UI designers marketers and developers to ensure a cohesive approach to personalization and testing.
- Documentation: Maintain comprehensive documentation of test setups results and learnings to inform future strategies.
- Continuous Improvement: Stay updated on best practices and emerging trends in digital marketing personalization and testing methodologies.
Employment Type
Full Time
Key Skills
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