About Client:
Our client is a global technology consulting and digital solutions company that enables enterprises to reimagine business models and accelerate innovation through digital technologies. Powered by more than 84000 entrepreneurial professionals across more than 30 countries it caters to over 700 clients with its extensive domain and technology expertise to help drive superior competitive differentiation customer experiences and business outcomes.
Job Description:
- Role focused on analytics implementation customization and automation of data collection processes. Develops cohesive measurement strategies and planning that ensures data collection aligns to clients priorities. Recommends processes for integrating platforms ensuring free flow data between systems.
- Have good analytics implementation experience across the life cycle and digital platforms (including web responsive and native apps) using Adobe Launch
- Must be handson and work as part of technical analytics team for data framework implementations using Adobe marketing suits/products
- Design develop and implement technical tagging requirements for company web mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.
- Develop and perform code modifications testing and deployment where appropriate
- Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution
- Ability to write custom scripting JavaScript jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
- Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browsers console and other tools is a must
- Participate in clients QA and deployment processes (Agile methodology etc.). Handson experience with one or more debugging tools
- Thorough knowledge of Analytics Workspace reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe Analytics.
- Hands on experience with AEP CDP WebSDK CJA AJO is a plus