Integrated Media Buyer General Manager
Integrated Media Buyer General Manager
Posted on :
30-11-2024
Employer Active
1 Vacancy
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Job Description
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- 12 years of experience in integrated media buying with a proven track record of leading highperforming teams and delivering successful media campaigns.
- Strong expertise in both traditional and digital media buying (TV radio print display search social OTT programmatic etc.).
- Experience managing largescale media budgets and multimilliondollar campaigns.
- Prior experience in a senior leadership role managing teams and driving business outcomes.
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Skills & Knowledge:
- Deep understanding of integrated media planning and buying strategies including crosschannel and omnichannel approaches.
- Strong negotiation skills and proven ability to secure the best media rates and placements.
- Expertise in data analytics performance measurement and campaign optimization.
- Proficiency in media planning and buying tools (e.g. DSPs Google Ads Meta Ads Nielsen Comscore etc.).
- Strong leadership and team management skills with experience in mentoring and developing talent.
- Excellent communication skills both verbal and written with the ability to communicate complex strategies and results to senior stakeholders.
Preferred Qualifications:
- Experience within a large global brand or within industries like automotive technology or CPG.
- Advanced knowledge of programmatic buying realtime bidding (RTB) and data management platforms (DMPs).
- Familiarity with marketing automation platforms and CRM tools.
- Advanced proficiency in Excel PowerPoint and analytics tools (e.g. Tableau Google Data Studio).
- MBA or advanced degree in a related field.
Employment Type
Full Time
Key Skills
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