Marketing Cloud Specialist fmd
Marketing Cloud Specialist fmd
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Job Description
Workload: 100%
Join Axpo Iberia as a Marketing Cloud Specialist and take charge of shaping the communication journey for our clients. This role involves mastering Salesforce Marketing Cloud integrating it with Salesforce CRM and driving datadriven email campaigns to engage and retain customers. With opportunities to work on advanced data management automation and creative content youll play a key role in our marketing efforts.
Key Responsibilities:
- Salesforce Marketing Cloud Management: Build and optimize email templates journeys and data extensions utilizing AMPScript for personalized client experiences.
- Campaign Design & Implementation: Develop automated email campaigns aligned with the customer lifecycle refining them through segmentation and interaction insights.
- Data Management & Analytics: Manage synchronized data extensions analyze KPIs and deliver actionable insights to enhance email performance.
- Marketing Strategy & Optimization: Define best practices for client engagement analyze audience behavior and propose strategies for retention and acquisition.
- Creative Support:Collaborate on email visuals and messaging ensuring consistency across campaigns.
Qualifications:
- Bachelors degree in Marketing Communications Information Technology or related field.
- Around 5years of experience with Salesforce Marketing Cloud AMPScript and automation.
- Strong understanding of Salesforce CRM integration and email marketing KPIs.
- Proven ability to manage data extensions and complex automation.
- Skills in design tools (e.g. Photoshop Illustrator) or copywriting it is a plus.
- Bilingual in Spanish and good level of english.
About the Team:
As part of Axpo Iberias marketing team youll work to strengthen our brand presence in the B2B energy market focusing on customer acquisition and loyalty. Our team prioritizes innovation and data insights to maximize the impact of campaigns.
Apply today if youre passionate about using Salesforce Marketing Cloud to transform client communications and engagement!
Employment Type
Full Time
