CRM Marketing Manager - Al-Futtaim

Job Requisition ID: 164388

Established in the 1930s as a trading business AlFuttaim Group today is one of the most diversified and progressive privately held regional businesses headquartered in Dubai United Arab Emirates. Structured into five operating divisions; automotive financial services real estate retail and healthcare; employing more than 35000 employees across more than 20 countries in the Middle East Asia and Africa AlFuttaim Group partners with over 200 of the worlds most admired and innovative brands. AlFuttaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect excellence collaboration and integrity; AlFuttaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The CRM Manager is responsible for planning brand CRM campaigns drive marketing automation and the customer lifecycle journeys. Work closely with the Electric Mobility Brand Marketing team to maintain and improve CRM operational efficiency integral to future growth. Develop a longterm vision for new products and build roadmaps to achieve success. Exhibit a profound understanding of the Electric Mobility customer needs and map customer journey to build new opportunities. Define and improve CRM KPIs in conjunction with analytics and stakeholder teams.

What you will do:

• Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention
• Support all business verticals in campaign management across all available CRM channels
• Planning week/monthly/quarterly/annual CRM communication calendars
• Perform customer segmentation to maximize conversions across various engagement campaigns
• Implement A/B testing of various content and creative deliverable to create optimization and enhancement opportunities
• Measure and report performance of all CRM campaigns and assess against goals (KPIs).
• Perform extensive ongoing campaign analysis to find growth opportunities.

Required Skills to be successful:

• Saudi National
• Bachelors degree in marketing
• Minimum of 5 years experience in CRM
• Excellent communication & Presentation skills

About the Team:

You will be reporting to the Head of Marketing

What equips you for the role:

• Bachelors in Marketing or Communications
• 57 years relevant digital CRM experience. Certification in Email/CRM Marketing and handson experience in reporting tools like BI will be an added advantage.
Experience in CRM and Marketing Automation platforms. Creative and innovative thinker and planner. Strategic and ProblemSolving Perspective. Excellent verbal and written English communication skills essential. Enjoys working collaboratively and is a key team player with a can do attitude and thrives on a challenge.

About AlFuttaim Automotive
A major division of the UAEbased AlFuttaim Group of companies AlFuttaim Automotive is an industry leader with presence in 10 countries across the Middle East Asia and Africa.
Our core business activities at AlFuttaim Automotive include distribution manufacturing leasing and aftersales and we are firmly established as the regional representative of some of the worlds most iconic automotive brands: Toyota Lexus Honda Jeep Chrysler Dodge Volvo and RAM.
We are driven by a customercentric approach constantly pushing the boundaries on innovation quality standards and valueadded service across our vast universe of customers right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custommade mobility solutions by delivering nothing less than worldclass omnichannel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions from passenger cars to SUVs electric vehicles to highperformance motorbikes commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000member strong team with inspiring possibilities for growth throughout the career path. This is AlFuttaim Automotive and we empower talent to move forward.