Senior Content Marketing Manager - Part Time - All genders

Were seeking a skilled midlevel to Senior Content Marketing Manager to lead our content strategy and drive brand awareness and lead generation through tailored highimpact content. This role is ideal for someone with a strategic mindset who thrives on creating content for all channels: LinkedIn Website Webinars papers magazines. Youll play a key role in shaping our messaging developing audience personas and expanding our reach within the Energy and sustainable sector. This is your role if your ready to make a strong impact in a growing startup!

Tasks

• Develop and Execute a Content Strategy:

Create and implement a comprehensive content strategy that supports brand awareness lead generation and customer engagement with a special focus on Energy related topics. Ensure alignment with the companys growth objectives and overall brand positioning.Develop Case Studies from our customers get testimonials interviews etc

• Develop and Building up a Brand

For repath as a Brand and also for some of our team members

• Define and Optimize Buyer Personas:

Research and refine buyer personas to ensure all content speaks directly to our target audience. Develop messaging frameworks that address pain points needs and motivators allowing for more personalized and impactful content.

• LinkedIn and Social Media Strategy:

Build a strategic LinkedIn content calendar to enhance engagement with target personas. Craft posts articles and campaigns that resonate with our audience and drive brand authority on LinkedIn and other key platforms.

• Content Creation and SEO:

Produce highquality SEOoptimized content across various channels including blog articles white papers case studies and social media posts. Use storytelling and datadriven insights to make complex topics engaging and accessible.

• Content Partnerships and Distribution:

Identify and establish content partnerships to enhance brand visibility and lead generation. Optimize distribution across channels to maximize reach leveraging partnerships syndication and social media.

• Lead Generation and Conversion Optimization:

Collaborate with product and sales to ensure content aligns with lead generation efforts. Continuously test analyze and optimize content performance to improve engagement clickthrough rates and conversions. Generate MQLs

• Analytics and Performance Tracking:

Use tools like Google Analytics LinkedIn Analytics and other content management platforms to track content performance and derive actionable insights. Make datadriven adjustments to improve content effectiveness and ROI.

• Crossfunctional Collaboration:

Work closely with the marketing product and sales teams to ensure all content supports broader business goals. Support events webinars and other engagement initiatives through tailored content strategies.

Requirements

• Proven experience (3 years) in content marketing content strategy or a similar role ideally within a B2B startup environment.
• Expertise in creating and implementing content strategies that drive engagement and lead generation.
• Skilled in developing detailed buyer personas and messaging frameworks.
• Proficiency with LinkedIn and other social media platforms; experience in developing LinkedInspecific content and engagement strategies.
• Strong writing editing and storytelling skills with an eye for detail and creativity.
• Knowledge of SEO best practices and experience with SEO tools such as Google Analytics Google Search Console or Ahrefs.
• Ability to work independently and manage multiple projects in a fastpaced environment.
• Fluent in English; proficiency in German is a plus.

NicetoHaves:

• Experience with energy Mobility/Telecom or other sustainabilityfocused industries.
• Familiarity with content management systems (e.g. WordPress) and marketing automation tools (e.g. HubSpot Salesforce).
• Previous experience in partnerships or business development for content collaboration.
• You utilize your WordPress skills to manage the company website and content creation process.
• You lead and manage different advertising campaigns on LinkedIn Google and other channels.
• You leverage analytics tools like Google Search Console AHREFS and Google Analytics to track campaign performance derive actionable insights and implement optimizations.
• You identify budget plan and prepare events panels speaker slots to generate leads increase visibility and strengthen our brand.
• You create and execute repaths events such as a global climate adaptation summit and develop new innovative formats that help repath grow.
• You master and recommend bestinclass CRM tools for marketing automation including MQL nurturing and development Email Marketing Website Management and basic bookkeeping functionalities (e.g. HubSpot Salesforce).
• You conduct performance analyses and track our campaigns derive insights and implement optimizations.
• You contribute your valuable expertise from previous experience in a B2B startup especially at the seed stage.
• You lead repaths marketing efforts with the direct support of an experienced working student.

What are we looking for

• Degree in marketing journalism communications or a related field with 3 years of professional experience ideally in B2B SaaS.
• Customercentric creative and able to simplify complex topics into engaging easytounderstand content.
• Strong visual skills for creating modern impactful graphics to complement content.
• Proficient in English.
• Selfmotivated and adaptable thriving in growthfocused evolving environments with a strong sense of ownership.
• A reflective mature professional with a growth mindset dedicated to both personal and professional development.
• Enthusiastic about ClimateTech and climate adaptation motivated to make a positive impact.
• Able to work independently in a remote setting with excellent problemsolving and multitasking abilities.
• Driven analytical and ready to contribute open constructive feedback.
• You can create modern and creative graphics that enhance the content.
• You are a multitasker & problem solver with a strong analytic mind and a handson builder mentality

Benefits

• Become part of something bigger! Our big purpose is: We enable society to adapt to accelerating climate change. Now.
• Lets talk about money: depending on working experience and qualifications we are offering a salary range of 2540k gross per year for 2025 hours per week.

• There may be opportunity to bring up the hours in the future

• Have and be a real part of repath Every Team member receives ****VSOPs of repath. We do this together so we share the successes. Take part in our upside potential.

• Further Benefits Yes 500 of HO SetUp yearly Bahncard 2 class & 1000 development budget.

• Do what you love and are best at while creating real world impact within acollaborative crossfunctional new work environment with flexible selfresponsible work(ing hours) cocreating with experienced climate scientists engineers and mature individuals.

• We are ever evolving and so are you. Making sure that we grow together and find everyones perfect spot at the table is our goal and offer for your personal and professional development.

Sound like match Go ahead and click that apply button!