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Paid Media Buyer

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1 Vacancy
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Job Location drjobs

Skopje - North Macedonia

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Your Global Role in the World of Marketing

Our client is a unique marketing agency specializing in generating qualified online leads for home service businesses. They believe the future of lead generation lies in educating homeowners online turning passive web browsing into concrete sales opportunities. Imagine shaping global marketing strategies from the comfort of your home. Our client seeks a paid media whiz to join their team. This unique role offers you the opportunity to become a global marketing guru overseeing campaigns that reach audiences worldwide.

Job Description:

As a Paid Media Buyer youll be the architect of captivating online advertising campaigns. Youll develop strategies focused on YouTube Google Ads and Facebook Ads crafting compelling ad copy and creative approaches. Analyze data to optimize performance ensuring campaigns deliver the best results.

Job Overview:

Employment Type: FullTime
Shift: 3:00 PM 11:00 PM MKT
Work Setup: Permanent WorkFromHome

Your Daily Tasks:

Campaign Strategy and Planning
  • Develop targeted paid media strategies focused on YouTube Google Ads and Facebook Ads creating impactful ad messaging and creative approaches.
  • Conduct thorough market research and competitive analysis to refine audience targeting and ensure highly effective ad placements.

Campaign Management

  • Oversee the endtoend creation and management of paid media campaigns including ad group setup targeting selection and budget allocation.
  • Actively adjust bids budgets and placements to optimize performance utilizing data insights to inform campaign adjustments.
  • Employ A/B testing methodologies to refine ad strategies and maximize campaign effectiveness based on performance data.

Performance Analysis and Reporting

  • Track and analyze campaign metrics (CTR CPC CPA ROAS) to assess and improve campaign performance.
  • Generate detailed performance reports with actionable insights providing strategic recommendations for improvement.
  • Utilize tools such as Google Analytics and Facebook Ads Manager to accurately measure campaign effectiveness.

Optimization and Continuous Improvement

  • Identify ongoing optimization opportunities to enhance campaign performance efficiency and reach.
  • Stay updated on industry trends YouTubespecific techniques and best practices to ensure campaigns employ the latest advancements.
  • Collaborate closely with the creative team to refine ad visuals and messaging aligning them with campaign goals and audience preferences.
  • Analyze spend patterns and adjust budgets in realtime based on campaign performance and strategic priorities.

Budget Management

  • Manage campaign budgets effectively ensuring cost efficiency and adherence to financial targets.
  • Monitor budget pacing and reallocate funds as needed to achieve optimal results across channels.

Collaboration and Communication

  • Work collaboratively with content creators designers and analysts to drive cohesive and effective campaigns.
  • Communicate campaign insights performance and strategic opportunities with internal stakeholders recommending adjustments to maximize outcomes.

Compliance and Best Practices

  • Ensure that all campaigns adhere to platform policies legal requirements and industry standards.
  • Apply best practices in targeting ad placement and creative to maintain high standards and compliance across platforms.

Requirements

The Qualifications We Seek:

  • Bachelors degree in Marketing Business or a related field.
  • Proven experience in paid media buying and campaign management (agency experience preferred).
  • Proficiency with advertising platforms like Google Ads Facebook Ads Manager and potentially LinkedIn Ads.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and organizational skills.
  • Ability to work independently and manage multiple projects simultaneously.


Benefits

Exciting Perks Await!

  • Private Medical Insurance
  • Access to Sportmaster
  • 20 days annual leave
  • Career growth opportunities
  • Diverse and supportive work environment
  • Free upskilling through Emapta Academy courses (Want to know more Visit )

Who are we

EMAPTA is proud to be recognized as a leading Global company with a steadfast commitment to excellence in outsourcing solutions. As part of our ambitious expansion strategy we are thrilled to announce our entry into Macedonia a country brimming with immense potential and a talented workforce. We firmly believe in the abilities of the Macedonian people and are eager to contribute to the countrys growth and development. This expansion marks a significant milestone for us as we extend our global footprint into this promising region.

With our entrance into Macedonia EMAPTA offers an exciting opportunity for professionals to work with a truly global company while enjoying the benefits of a local Macedonian office and support team. We are dedicated to bridging the best of two worlds by combining our international expertise with the rich talent pool and unique local insights that Macedonia has to offer. Our vision is to empower businesses with toptier outsourcing services while fostering strong ties with the local community. EMAPTAs presence in Macedonia promises to be a mutually enriching collaboration that propels both the company and the country towards greater success on the global stage.

#EmpoweringPeople #EmaptaExperience



The Qualifications We Seek: Bachelor's degree in Marketing, Business, or a related field. Proven experience in paid media buying and campaign management (agency experience preferred). Proficiency with advertising platforms like Google Ads, Facebook Ads Manager, and potentially LinkedIn Ads. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent communication and organizational skills. Ability to work independently and manage multiple projects simultaneously.

Employment Type

Full Time

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