Brand ManagerSr Brand Manager
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Job Description
- Develop and lead comprehensive brand strategies that align with business goals and drive growth.
- Establish a clear brand identity ensuring consistent messaging across all channels.
- Drive innovative initiatives to increase brand equity and market share.
- Oversee the planning execution and optimization of multichannel marketing campaigns to strengthen brand visibility and engagement.
- Collaborate with crossfunctional teams including creative product and sales to ensure campaigns are aligned with brand goals.
- Implement customer acquisition and retention programs and assess their effectiveness adjusting as necessary to optimize impact.
- Conduct indepth research to understand emerging consumer trends preferences and behaviors.
- Analyze competitive landscape and market trends proactively identifying opportunities to enhance the brand.
- Develop strategies to leverage insights into customer needs translating them into actionable brand initiatives.
- Manage the development of brand assets including logos taglines templates and marketing collateral ensuring alignment with brand guidelines.
- Oversee the creation of highquality visual and written content for various platforms to support brandbuilding efforts.
- Develop brand communication plans with clear measurable objectives reinforcing a unified brand voice across all touchpoints.
- Establish KPIs for brand initiatives and monitor the effectiveness of campaigns leveraging data to make informed decisions.
- Report on brand performance metrics customer feedback and campaign outcomes and refine strategies as needed.
- Present insights and recommendations to leadership to guide strategic brand direction.
- Implement initiatives to deliver a consistent and positive customer experience across all brand touchpoints.
- Develop and execute customer loyalty programs focusing on improving retention and customer lifetime value.
- Build and maintain relationships with media outlets partners and stakeholders to support brand objectives and extend brand reach.
- Forecast and anticipate emerging market demands contributing to the development of new products and brand experiences.
- Drive brand innovation projects to stay ahead of market trends boosting customer engagement and loyalty.
- Foster a culture of brand innovation by staying informed of industry trends sharing insights and applying best practices.
Requirements
6 years of experience in marketing preferably in a brand management role
Bachelors degree in marketing business communications or a related field
Strong understanding of consumer behavior
Strong strategic and creative thinking skills
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Proficiency in Microsoft Office Suite (Word Excel PowerPoint)
Brand management E-commerce
Employment Type
Full Time
Company Industry
Freight and Package Transportation / Transportation / Logistics /
