Social Media Marketing Manager
Social Media Marketing Manager
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Job Description
Our client a distinguished retail company specializing in the distribution of luxury drinks and beverages is seeking to hire a Social Media/SEO Specialist. The ideal candidate will be responsible for driving business growth by forging strategic partnerships expanding the client base and identifying new business opportunities.
The ideal candidate is a creative digitally savvy individual with a passion for storytelling social media and design.
Job Responsibilities:
Manage and grow social media accounts including Instagram Facebook and Pinterest.
Create engaging and visually appealing content (photos videos graphics) that reflects the brand s ethos.
Schedule posts track performance and engage with followers to build a loyal online community.
Respond to inquiries and comments in a timely and professional manner to foster customer relationships.
Collaborate with the creative team to develop compelling content for social media platforms websites and email campaigns.
Use basic photography and editing skills to showcase homeware and accessories in aesthetically pleasing ways.
Stay uptodate on social media trends to create innovative and relevant content.
Assist in planning and executing digital marketing campaigns aligned with product offerings.
Work closely with the marketing team to implement targeted online advertising (Google Ads social media ads) to drive traffic and sales.
Monitor and report on campaign performance providing insights for optimization.
Help craft narratives that share stories resonating with customers.
Collaborate on email newsletters and other digital marketing materials highlighting new arrivals promotions and brand updates.
Engage with customers through social media and other digital platforms addressing their questions and feedback.
Gather insights from customer interactions to improve the online presence and marketing strategies.
Communicate valuable feedback and insights to the management team.
Conduct market research to stay informed on industry trends competitor activity and customer preferences.
Suggest creative marketing ideas based on research to enhance brand visibility and customer engagement.
Work alongside the sales and marketing teams to ensure digital efforts align with instore promotions and overall business goals.
Support instore events and promotions through digital promotion and live social media coverage when needed.
Requirements
Job Requirements:
BSc in Marketing Communications Social Science or a related field.
Proven experience managing social media platforms and content creation.
Strong photography and basic editing skills.
Excellent written and verbal communication skills with a flair for storytelling.
Proficiency in digital marketing tools including social media schedulers Google Analytics and ad platforms.
Keen interest in homeware design and lifestyle products.
Basic knowledge of design software (e.g. Canva Photoshop) is an advantage.
Ability to work in a fastpaced collaborative environment with attention to detail.
Good communication and negotiation skills.
Education
B.SC in Business Admin/Finance/Economics or related field
Employment Type
Full Time
